Better Radio Websites
132 episodes - English - Latest episode: 4 days ago - ★★★★★ - 1 ratingThe podcast for radio professionals who want to see their website generate more traffic and revenue. Each week your host, Jim Sherwood, and his special guests give you time-tested tips and secret tricks to ensure your radio station dominates digital in your market.
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Episodes
Privacy Policy Guidelines for Safeguarding Listener Data
April 22, 2024 10:55 - 17 minutes - 16 MBWhen was the last time you read your radio station’s privacy policy? Do you have one listed on your station website? Information privacy is a major concern today as more and more people fall victim to indent theft. So, it’s important that your radio station inform your listeners and website visitors about how you handle their personal information when they give it to you. Get more detailed show notes at https://www.skyrocketradio.com/podcast/privacy-policy-guidelines-for-safeguarding-lis...
Turning Your Radio Station Website Into a Destination
April 15, 2024 10:55 - 18 minutes - 16.9 MBThere’s a reason you pick up your phone and head back to Facebook, LinkedIn, or TikTok. Those platforms offer you something new to discover every day or every minute. A destination website consistently attracts visitors, encourages engagement, and keeps listeners returning. While we don’t expect your radio station website to be a social media platform, it can still be a vibrant community hub that complements your on-air content, enhances listener experience, and ultimately increases revenue ...
Making Images Accessible with Alt and Title Tags
April 08, 2024 10:55 - 16 minutes - 15.3 MBAt the heart of every radio station is its content—the music, the interviews, and the stories shared across the airwaves and digital platforms. As content creators, we have a unique opportunity to make every listener feel seen, heard, and valued. Even those listeners with disabilities. Making your content accessible to everyone doesn't require technical web development skills but rather a thoughtful approach to creating and sharing content. For more detailed show notes, visit https://www.s...
Building Emergency Information Pages That Keep Listeners Informed and Safe
April 01, 2024 21:00 - 18 minutes - 16.8 MBWhen a disaster happens, we hear how local radio comes to the rescue, providing life-saving information in real-time. Being in the digital space like I am, my mindset is, “Did that essential information make it to their website or mobile app?” For more detailed show notes, visit https://www.skyrocketradio.com/podcast/building-emergency-information-pages. You’ll never know when these pages will be needed, so it’s important to plan so there’s no scramble to make them happen quickly in disas...
Monetizing your Radio Brand with an Online Store
March 25, 2024 11:00 - 19 minutes - 18.2 MBToday, we’ll offer three options for online stores. One is for items you have maintained stock of, and the other two are for drop shippers. If you maintain stock, it means that you mean to store and ship the items yourself. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/monetizing-your-radio-brand-with-an-online-store. We do not advise hosting a store directly on your radio station website. While selling merchandise or products related to the station's brand on...
Digital Evolution: Staying Relevant and Revenue-Generating
March 18, 2024 10:55 - 14 minutes - 13.4 MBIs your station and online spaces evolving to meet your audience's ever-changing expectations? Today, we’ll discuss why digital evolution is necessary to remain relevant and revenue-generating. Get more detailed show notes at https://www.skyrocketradio.com/podcast/digital-evolution-staying-relevant-and-revenue-generating. Digital evolution happens every day. Look at any major brand, and you’ll see it. Year after year, they’re pushing boundaries to outdo themselves. Google and Apple unveil ...
Engaging Your Community with a Hyperlocal News Website
March 11, 2024 10:55 - 21 minutes - 19.9 MBSince we started ten years ago, our goal has been to make local news the main highlight of radio station websites. Many of our clients have grown their revenue by offering a local news website in addition to the station websites or by including their stations within a news portal. Get more detailed show notes at https://www.skyrocketradio.com/podcast/engaging-your-community-through-a-hyperlocal-news-website. Hyperlocal News Websites https://www.wrul.com https://www.breezynews.com http...
The Strategic Advantage of Custom Content for Advertisers
March 04, 2024 11:55 - 16 minutes - 14.7 MBCreating content targeted explicitly at radio and online advertisers is a B2B marketing strategy that can significantly benefit your radio station(s). This strategy is essential for several reasons. Incorporating it into your content plan can enhance your relationship with advertisers, attract more advertising revenue, and, ultimately, support the growth of your radio station or group. This goes beyond the static information on a typical “Advertise with Us” page. This is fresh content that ...
Meet Our New AI Content Helper
February 27, 2024 02:11 - 15 minutes - 13.7 MBIntroducing "AI Content Helper Pro," the ultimate WordPress extension explicitly designed for radio stations looking to revolutionize their online presence. Keeping your website fresh, engaging, and informative is crucial for attracting and retaining a vibrant listener base. AI Content Helper Pro is here to empower content creators, making it easier than ever to generate captivating news or blog articles and stunning images with just a few simple prompts. Imagine transforming a brief idea i...
5 Essential Radio Station Website Sponsorships
February 19, 2024 14:09 - 15 minutes - 14.1 MBA well-crafted website serves as the cornerstone of your station’s online presence. It's not just a platform for streaming your content but an invaluable asset for generating revenue through strategic sponsorships. Today, we’ll discuss the minimum sponsorship opportunities on your radio station website. Get more detailed show notes at https://www.skyrocketradio.com/podcast/5-essential-radio-station-website-sponsorships. 1. Homepage 2. Weather Page Sponsorship 3. Streaming Sponsor 4. Co...
Elevate Your Audience Reach: How to Include Your Station in Google News
February 12, 2024 20:05 - 23 minutes - 21.1 MBHave you ever been to Google News and been frustrated that your competition’s news stories were there, but yours were missing? Today, we’ll give you the steps to ensure your content also appears on Google News. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/elevate-your-audience-reach-how-to-include-your-station-in-google-news. Adding your website's RSS feed to Google News is a strategic move to increase your site's visibility and attract more readers. Google ...
AI-Generated Images are the Answer to Copyright Claims
February 05, 2024 11:55 - 13 minutes - 12.6 MBDo you know of a radio station that's been popped with an image copyright claim on its website? Today, we'll give you some tips involving AI to keep your website out of trouble. https://www.skyrocketradio.com/podcast/ai-generated-images-are-the-answer-to-copyright-claims. Artificial Intelligence (AI) can be a handy tool for copyright-free images. You may hear of a radio station getting hit with an image copyright lawsuit and think images are too much trouble to worry about. Any engaging we...
Maximizing Your Online Potential with Annual Website Audits
January 29, 2024 22:04 - 13 minutes - 11.9 MBWhen did you last look at your website as a listener or a potential advertiser? Today, we will discuss the importance of regular content audits and how they can maximize your website’s potential. Get more in depth show notes at https://www.skyrocketradio.com/podcast/maximizing-your-online-potential-with-annual-content-audits The websites we construct for radio stations are more than just digital billboards; they are dynamic platforms that engage listeners and drive advertising revenue. Reg...
Choosing the Perfect Mobile App Provider
January 22, 2024 11:55 - 22 minutes - 20.4 MBThe amount of time people spend on their mobile continues to climb, so radio stations must be able to connect with listeners on those devices. Today, we’ll give you the information to pick the right mobile app provider. Get more detailed show notes at https://www.skyrocketradio.com/podcast/choosing-the-perfect-mobile-app-provider. The average radio station sees a 30% increase is listener engagement when they launch a mobile app. A mobile app for your radio station isn’t just a shiny gadget...
How ChatGPT Can Impact Your Radio Station and Digital Strategy
January 15, 2024 11:55 - 19 minutes - 17.6 MBIt surprised me over the holidays that some of my family members had never experienced anything AI. A few kids used ChatGPT to help with (or do) their homework, but the adults had only heard of it with no real experience. AI will soon touch our everyday lives, and like the internet, we'll all wonder one day how we got along without it. For more extensive show notes, visit https://www.skyrocketradio.com/podcast/how-chatgpt-can-impact-your-radio-station-and-digital-strategy. ChatGPT is ...
How User-Generated Content Could Reinvent the Radio Station Website
January 08, 2024 11:55 - 19 minutes - 18 MBOne of the most challenging aspects of maintaining a radio station website is creating the right content that keeps visitors returning daily. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/how-user-generated-content-could-reinvent-the-radio-station-website. With so many options pulling at attention strings, it can be easy for people (even us) to forget about our station websites. So, we must find innovative and compelling reasons for them to return often so w...
2024 Resolutions for Radio Station Website
January 01, 2024 11:55 - 19 minutes - 26.4 MBLooking back on 2023, did you have any big wins with your radio station website? A breaking news story that produced a lot of traffic? A particular banner ad campaign that did well for a client? Perhaps your station website won a prestigious award. Either way, it’s that time of year for radio stations to reassess and enhance their online presence. For more detailed show notes visit https://www.skyrocketradio.com/podcast/2024-resolutions-for-radio-station-website. Reflecting on the pa...
Embracing Hyperlocal: Why Your Radio Station's Website Should Focus Locally
December 18, 2023 11:55 - 11 minutes - 15.6 MBWe’re approaching the end of the year, and many stations will start looking to 2024 as the year they finally jump into this internet thing and focus more on their website. This means they will start looking for content ideas to bring people back day after day. That’s great! However, remember that the internet is saturated with content that caters to a global audience. Get more detailed show notes at https://www.skyrocketradio.com/podcast/embracing-hyperlocal-why-your-radio-stations-web...
Why Does My Station Website Struggle to Attract Traffic and Sales?
December 04, 2023 15:47 - 13 minutes - 18.5 MBToday, we're diving deep into a common concern that radio station owners and managers have - why their station website needs to catch up in traffic and sales. We’ve always believed that a station’s website should connect with listeners and be a source of revenue. Get more in-depth show notes at https://www.skyrocketradio.com/podcast/why-does-my-stat…raffic-and-sales. Reason #1: Lack of Emphasis on the Website Everyone from your staff to your listeners can tell how much the station webs...
Competitive SEO: Outranking Your Rivals
November 27, 2023 17:22 - 11 minutes - 16 MBCompetitive SEO is for authors who want to see their content thrive. Let’s use a specific news post example that you and a competing radio, TV station, or newspaper break simultaneously. The story is about an overnight house fire where the dog wakes the residents, and they escape without losing their lives. For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/competitive-seo-outranking-your-rivals Let’s take audience size, signal strength, and other population facto...
Strategies for Keeping Your No-Staff Radio Website Engaging
November 20, 2023 11:55 - 14 minutes - 20.6 MBNo matter what business you’re in, keeping your website fresh and engaging is crucial to ensure returning visitors. We talk to radio stations of all sizes, including those as small as the owner and maybe one other person. Regardless of size, keeping your radio station website fresh can be simplified with the right strategies and tools. For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/strategies-for-keeping-your-no-staff-radio-website-engaging. Whether it's automa...
The Future of Radio Station Websites: Innovations and How to Prepare
November 13, 2023 11:30 - 18 minutes - 26 MBFor more detailed show notes, visit https://www.skyrocketradio.com/podcast/the-future-of-radio-station-websites-innovations-and-how-to-prepare. As we look ahead, it's crucial for radio stations to not only envision future trends but also start preparing for them now. I asked ChatGPT to look into the future of radio station websites. Here are some things that AI says will dominate our online spaces and practical steps for us to stay ahead of the curve. Immersive Experience with AR and VR ...
Out with the Old: How Content Pruning Boosts Your SEO
November 06, 2023 12:49 - 12 minutes - 17.1 MBThe idea of more content equating to better SEO is no longer valid. Storing years of old news stories and blog posts could be hurting your website. Today, we’ll explain how pruning your site can boost your SEO scores. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/out-with-the-old-how-content-pruning-boosts-your-seo. Search Engine Optimization (SEO) is an ever-evolving field with one constant: search engines love relevant, fresh content. We’ve all been tau...
Turning Your Radio Station Website into a Revenue-Generating Machine
October 30, 2023 20:02 - 13 minutes - 19.2 MBYour radio station website can produce a goldmine of revenue if you think outside the typical banner ad box. Today, we’ll uncover practical ways to generate revenue with your website beyond traditional banner ads. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/turning-your-radio-station-website-into-a-revenue-generating-machine. Create a "Digital Inventory List" to document potential sponsorship spots, many of which you might not have considered yet. The Us...
Why Radio Stations Fail at Homepages: A Guide to Doing Them Right
October 23, 2023 10:55 - 14 minutes - 19.4 MBEver since the first radio station website, there have been arguments on what should be included on the homepage. Some believe that everything the station is doing should be included since the homepage address (your domain) is promoted on the radio, the side of your station vehicles, business cards, etc. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/why-radio-stations-fail-at-homepages-a-guide-to-doing-them-right. Others believe the homepage should be minima...
Radio Station Website Solutions: How to Choose the Right Path
October 16, 2023 13:52 - 17 minutes - 24.5 MBAre you looking to do something different with your radio station website? Or are you just starting out and finally realizing the importance of an active online presence? For more in-depth show notes, visit https://www.skyrocketradio.com/podcast/radio-station-website-solutions. Today, we'll explore five avenues you have for creating and updating your radio station website so you can make the best-informed decision. Option 1: DIY (Do-It-Yourself) Code/Hosting Pros 1. Cost-Effective ...
Your Radio Station Website Report Card: Does Your Site Make the Grade?
October 09, 2023 10:55 - 22 minutes - 30.6 MBFor more detailed show notes, visit https://www.skyrocketradio.com/podcast/your-radio-station-website-report-card-does-your-site-make-the-grade. As mentioned, a compelling online presence is not just a nicety. It’s crucial for any business, not just radio, to captivate its audience and attract revenue opportunities. Your website serves as your digital storefront. Today’s test covers vital criteria to elevate your station website's effectiveness, ensuring it resonates with your listeners an...
Streaming Your Station to Amazon Fire and Roku Smart TVs
October 02, 2023 10:55 - 32 minutes - 45.1 MBThis past week, I attended the Mississippi Association of Broadcasters annual conference in Natchez, Mississippi, and had the opportunity to meet and talk to Jim Bob Allgood with Midsouth Broadcasting. He’s also the co-host of a world-wide syndicated TV show called “Redneck Adventures.” I think you’ll be amazed by what Jim Bob has been able to do by adding their station stream and local sports to their smart TV channels. As you listen, consider the additional revenue opportunities. https:...
Two Must-Have Objectives for Your Radio Station’s Website
September 25, 2023 10:55 - 17 minutes - 23.9 MBWith so many digital options available to broadcasters, focusing on what’s essential may be difficult. Obviously, your website is super important. Today, we discuss the two must-have objectives for your radio station’s website. Objective 1: Generating Revenue Banner Ads, Sponsorships, and More: Visit https://www.breezynews.com Direct Partnerships eCommerce Objective 2: Content and Community Engaging Content Focus on Your Local Community User Interaction: Visit https://www.peakofo...
Which is Better? "Advertise with Us" Page or Entire Website?
September 18, 2023 10:55 - 15 minutes - 20.8 MBOne of the most valuable pages on your radio station website is the “Advertise with Us” page. Is your page doing its job bringing in more customers? Today, we’ll talk about some best practices and uncover if it’s time to add a new advertiser-focused website. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/which-is-better-advertise-with-us-page-or-entire-website The Single "Advertise with Us" Page A single "Advertise with Us" page has the benefit of simplicit...
Images are the Key to Unlocking Higher Website Engagement
September 11, 2023 10:55 - 16 minutes - 22.8 MBYou’ve likely heard of or even know a broadcaster burned by the image copyright police. Someone on their team copied an image from a Google search and used it in a news post a few years ago, and that image ended up costing the radio station thousands of dollars in royalty fees. Some broadcasters have heard these stories and decided to remove images from their website altogether. Or, perhaps their team doesn’t have the time or resources to include them. Not including images on your radio s...
Why Investing in a Radio Station Website is Still Relevant
September 04, 2023 10:55 - 14 minutes - 19.3 MBEvery radio station is looking to cut costs and with so much emphasis on other online platforms, you might ask yourself, “Do we really need a website?” The answer is a resounding “yes” and we’ll tell you why they are still relevant. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/why-investing-in-a-radio-station-website-is-still-relevant Today’s modern radio station can be anywhere from a streaming service, social media platform, voice-enabled device, and mobile...
Leveraging AI to Craft Engaging Evergreen Content
August 28, 2023 10:55 - 14 minutes - 19.4 MB“Evergreen content”, or content stays relevant for extended periods, is excellent for any radio station website. Today, we’ll discuss how AI tools can help you generate this evergreen content and we’ll give you 15 examples to get you started. For more detailed show notes visit: https://www.skyrocketradio.com/podcast/leveraging-ai-to-craft-engaging-evergreen-content. Before we delve into the nuts and bolts of using AI for content creation, let's clarify what we mean by 'evergreen content.'...
The Importance of Radio Personality Pages
August 21, 2023 11:00 - 13 minutes - 18.6 MBToday, it’s vitally important to offer all kinds of content to keep visitors returning, like local news, events, sports information, etc. With this focus on adding more content, one element has seen a decline in importance: the radio personality page. When we ask stations to give us content for their new websites, personality page information is often left out, each showing “information coming soon.” Others disable show personality pages entirely. Today, we’ll explore why personality p...
Pushing the Boundaries of Your Radio Station Website
August 14, 2023 10:55 - 17 minutes - 24.1 MBFor many of us, we’re in the “radio business” - providing extraordinary experiences whenever someone tunes in to our radio station. Unfortunately, this focused mentality can lead us to not put as much emphasis on the digital face of radio – its website. Here’s why pushing boundaries and embracing change can help redefine your listener's experience and present lucrative opportunities for your advertisers. 1. Enhances User Experiences Modern/Responsive Design Seamless Streaming Inter...
The Digital Inventory List: A Must for Every Radio Station
August 07, 2023 10:55 - 14 minutes - 19.6 MBAs radio stations expand their presence online, they become multi-platform brands that offer a vast array of advertising opportunities. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/the-digital-inventory-list-a-must-for-every-radio-station. Selling these opportunities to advertisers can become complex without an organized approach. That’s why a Digital Inventory List is important. This list will cover every possible online sales opportunity on the station w...
Sure Signs That You Need a Website Redesign
July 31, 2023 23:45 - 15 minutes - 21.9 MBFor more detailed show notes, visit https://www.skyrocketradio.com/podcast/sure-signs-that-you-need-a-website-redesign Nothing can be more terrifying (or exciting) than redesigning your website. There’s work involved in determining why you might want a redesign, but it’s an opportunity to refresh your brand’s look and provide visitors with something more visually appealing. Some companies remodel their websites several times a year because they have the notion that they haven’t found the ...
Blogging for Radio: A Powerful Tool for Engagement and Growth
July 24, 2023 10:55 - 15 minutes - 21.8 MBBlogging is writing and publishing content on a website covering various topics, from personal experiences and how-to guides to expert industry insights and opinion pieces. Get detailed show notes at https://www.skyrocketradio.com/podcast/blogging-for-radio. The Importance of Blogging Drives New & Recurring Traffic Improves SEO Establishing Authority Enhancing Listener/Customer Relationships How Blogging Specifically Helps Radio Stations Promotes On-Air Content Provides Extended C...
Weighing the Downsides of External Content & Widgets
July 17, 2023 10:55 - 13 minutes - 18.7 MBFrom social media widgets to embedding videos, reviews, and sports cores, external content and widgets can truly transform a website. However, despite their numerous benefits, integrating external content/widgets can also present several downsides. For more detailed show notes visit https://www.skyrocketradio.com/podcast/weighing-the-downsides-of-external-content-widgets. "External content" in the context of web development refers to any content or feature on a website that is not hoste...
Preparing Your Radio Station's Website for High Traffic Events
July 10, 2023 10:55 - 14 minutes - 20.2 MBWhether it's a celebrity interview, a special show, or a major news event, we all have a good idea when everyone wants to tune in to your station at once. But is your website ready to handle a similar rush? Today, we’ll discuss ways to prepare your website for a high-traffic event to ensure visitors have a seamless online experience. For more detailed show notes visit: https://www.skyrocketradio.com/podcast/preparing-your-radio-stations-website-for-high-traffic-events. A high-traffic even...
Harnessing User-Generated Content
July 03, 2023 10:55 - 12 minutes - 17.7 MBFinding great website content is a hurdle for some radio stations. What if your visitors could create the content for you? User-generated content (UGC) is any form of content created by your listeners and website visitors. UGC can be a powerful tool for radio stations. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/harnessing-user-generated-content. User-generated content can take many forms including comments, reviews, photos, videos, blog posts, social medi...
Amplifying Your Radio Station's Brand Identity Online
June 26, 2023 10:55 - 16 minutes - 22.1 MBIn our competitive world, establishing a unique and compelling brand identity is not just a luxury—it's a necessity. It's the difference between being just another frequency on the dial and being a beloved source of entertainment, news, and community connection. For more detailed show notes visit https://www.skyrocketradio.com/podcast/amplifying-your-radio-stations-brand-identity-online. A strong brand identity can provide numerous benefits for a radio station: - Audience Recognition - A...
Repurposing On-Air Content for Digital Engagement
June 19, 2023 10:55 - 15 minutes - 21.4 MBWe’ve always advocated that radio stations repurpose everything they do on-air for online consumption. Today we’ll talk about various ways you can optimize your on-air content for online platforms, including your radio station website. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/repurposing-on-air-content-for-digital-engagement. If you visit the websites and social media channels of major market radio stations and the bigger talent working there, you’ll ...
Improve Your Website User Experience to Increase Visitors
June 12, 2023 10:55 - 21 minutes - 29.1 MBHave you noticed that some websites just look better and are easier to navigate? Have you ever compared your station website to one of these? Today we’ll talk about enhancing your website user experience and provide strategies to foster increased visitor loyalty. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/improve-your-website-user-experience-to-increase-visitors. Today, we’ll dive into the importance of website user experience for radio stations and prov...
4 Ways to Harness AI for Amazing Website Content
June 05, 2023 11:00 - 7 minutes - 10.8 MBToday, we’ll give four ways that you can harness AI to assist you in creating amazing content for your radio station website. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/4-ways-to-harness-ai-for-amazing-website-content. AI-driven tools offer a plethora of functionalities that can streamline daily tasks, enhance creativity, and revolutionize how radio station websites connect with their visitors. Today, we will explore how radio station website content creat...
7 Ways to Optimize Your Newsletter Signup for Maximum Subscribers
May 29, 2023 15:17 - 9 minutes - 13.3 MBE-mail newsletters remain a valuable tool for radio stations to connect with their audience, promote shows and listening, and drive engagement with your station website. However, getting people to sign up for your newsletter can be challenging. For more detailed show notes, visit https://www.skyrocketradio.com/podcast/7-ways-to-optimize-your-newsletter-signup-for-maximum-subscribers. Today, we will explore seven proven strategies to help you perfect your radio station's website newslette...
Banner Ad Design Best Practices & Pitfalls to Avoid
May 22, 2023 23:19 - 18 minutes - 25.1 MBBanner ads are still a great way for your clients to promote their business or product. Today we’ll talk about how to create a compelling and impactful banner ad that captures attention, communicates your client’s message, and generates the results that will keep your clients coming back for more. For more in-depth show notes visit https://www.skyrocketradio.com/podcast/banner-ad-design-best-practices-pitfalls-to-avoid. When you have a popular website that brings in visitors consistentl...
It's Time for a Website Health Check!
May 08, 2023 18:09 - 15 minutes - 14.4 MBFor more detailed show notes visit https://www.skyrocketradio.com/podcast/website-health-check. I have an annual physical coming up in the next week or so, and that got me thinking about how often we should be performing website health checks. A website health check is a routine checkup to ensure it functions optimally. This should be done regularly because it helps identify any issues affecting your website’s performance. Just as a physician has his clipboard of items to check in a phys...
Should You Import RSS Content?
April 24, 2023 21:19 - 17 minutes - 15.7 MBFor more detailed show notes visit https://www.skyrocketradio.com/podcast/should-you-import-rss-content. Several radio station affiliates have asked if importing RSS content would benefit their websites. I always answer, “What content are you providing now?” Because it’s essential to know how much you will be relying on the RSS content you’ll be importing. RSS feeds were created to generate more traffic for the website providing them. You’ve likely seen these feeds on other websites tha...
Single Website or Multiple Station Websites?
April 10, 2023 10:55 - 16 minutes - 15.3 MBIf you own or manage several radio stations, you may wonder whether combining all stations into one website or keeping them separate is better. Today, we’ll cover the advantages and disadvantages of both. Get more detailed show notes at https://www.skyrocketradio.com/podcast/single-website-or-multiple-websites. Here are the big items to consider when making this decision. Cost Factor Time Commitment Brand Awareness SEO Challenges Sellable Real Estate There is no definitive answer to ...