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Shifting from Traditional Media to a Digital Product with Nina Foroutan, Forbes
Better Product
English - April 20, 2021 09:00 - 20 minutes - 19.5 MB - ★★★★★ - 51 ratingsMarketing Business Arts Design uxdesign digitalproduct digitalproductagency productdesign productmanagement productmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When you think of Forbes do you think of a digital product? Probably not. Nina Foroutan of Product Development joins the Big Bets in Product series to share how the print form magazine has evolved to build a community using technology and data.
More pointedly, what does a Director of Media of a product look like at a 102-year-old media company, and how do they transform from traditional journalism to digital?
“We fill the gap between traditional departments at companies. And I think it's really important because you need someone in the room that’s thinking and protecting your end-user and building opportunities for them to engage with your brand.” - Nina Foroutan
Listen in as Christian explores what it’s like to create a product at a non-product company. And how Forbes is responding to the needs of its readers.