Better Product
208 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 51 ratingsDigital products don’t just live online. They are made up of people, experiences, and awe-inspiring innovation. This show shares the stories of industry-leading companies whose products have a soul, a mission, and a vision.
Through engaging conversations with CEOs, entrepreneurs, and innovators, hosts Christian and Meghan explore the notion of what it takes to build better products. Better Product weaves a narrative story about the good, the bad, and the ugly of ideating and activating the digital products that have launched businesses and changed the world.
Listen weekly to understand how digital products are created, how design influences adoption and ultimately, why product means everything.
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Episodes
How Product Marketers Lead As Company Quarterbacks with Kimberly Biddings, BIO-key International
June 28, 2022 09:00 - 42 minutes - 58.5 MBProduct marketing is at the intersection of many teams in a product company. The work of a product marketer supports the wider product team, sales, marketing, executive stakeholders, and most of all, buyers. It’s for this reason product marketers tend to play a quarterback role, says Kimberly Biddings, VP of Product at BIO-key International. As Kim knows from experience, they’re responsible for not just knowing a product in and out—they have to translate its selling points for others to use....
Why Your Positioning Should ‘Pick a Fight and Take a Stand’ with Catherine Spence, Microblink
June 21, 2022 09:00 - 38 minutes - 35 MBOne of the fundamental strategies product marketers must lead is positioning. It’s what determines how you’ll talk about your product, your company, and your brand as you scale. So why do so many people get it wrong? Catherine Spence, VP of Global Marketing at Microblink, joins Leanna to share her best lessons on brand and product positioning, from leading marketing at an international company to her own startup, Pomello. If you’re looking to stay in your comfort zone, this isn’t the episode...
Product Marketing’s Essential Purpose with Martina Lauchengco, Author of LOVED
June 14, 2022 09:00 - 37 minutes - 51.3 MBIn today’s world, building a great product isn’t enough. You have to master your go-to-market strategy by telling a story that will leave a lasting impression on your audience. Product marketing gets you there, according to long-time product marketer and Costanoa Ventures partner Martina Lauchengco. Martina is the author of the latest book from the esteemed Silicon Valley Product Group, LOVED: How to Rethink Marketing for Tech Products. Alongside Tina and Leanna, she explores how her...
Trailer: Unlock Product Marketing
June 09, 2022 09:30 - 1 minute - 1.99 MBProduct marketing is the foundation for better product. It should play a strategic role in your business from day one. It's a product discipline to master and respect—not just a list of jobs to be done. But product marketers continue to struggle with recognition. Because the discipline is still new, the way product leaders think about product marketing is continuously evolving. That’s why Innovatemap’s Tina Hafer and Leanna Adeola are taking over the Better Product podcast for a specia...
The Power of Your Positioning
May 31, 2022 09:00 - 30 minutes - 41.3 MBHow you position your product can help you connect with the people who most need it, unlocking rapid growth for your company. But first, you need a solid foundation. Today, Christian and Meghan discuss what product leaders get right vs. wrong when positioning their products. Led by Meghan’s insights in product marketing, we’ll also walk through a process any team can use to find a position that will give you a cutting edge while letting you stay true to who you are. Follow us on Link...
The Power of Your Positioning
May 31, 2022 09:00 - 30 minutes - 41.3 MBHow you position your product can help you connect with the people who most need it, unlocking rapid growth for your company. But first, you need a solid foundation. Today, Christian and Meghan discuss what product leaders get right vs. wrong when positioning their products. Led by Meghan’s insights in product marketing, we’ll also walk through a process any team can use to find a position that will give you a cutting edge while letting you stay true to who you are. Follow us on Link...
Elon Musk, Twitter, and Ego in Product
May 24, 2022 09:00 - 33 minutes - 46.1 MBFor better and for worse, ego follows us all into our work lives. But leaders must pay special attention to what role ego plays in building a product. Sometimes, ego can be the charisma an early-stage founder needs to get attention for what they’re creating. Other times, ego is a roadblock that can lead to ignoring critical perspectives from users and the product team. Using Elon Musk’s Twitter purchase as a case study, today’s show explores what role ego plays in product, when to use it to ...
When It's Time For A Product Glow-Up
May 17, 2022 09:00 - 32 minutes - 29.7 MBEverything has to start somewhere. But in product and in life, the beginning tends to be awkward. We have room to grow, and glow, up. The real question isn’t about whether we’ll glow up, but when. Christian & Meghan walk us through their answers from working in UX, product marketing, and brand to help us all find the best moment to embrace the “product glow-up” while staying true to our vision. Follow us on LinkedIn and Twitter to see the latest in Better Product, a show part of the ...
How Product Research Limits Uncertainty and Helps Us Face Our Fears
May 10, 2022 09:00 - 25 minutes - 23.5 MBProduct research is a discipline that’s transformed in recent years. The days of waterfall testing are over. Today, research is happening at every stage of a product’s life cycle, and there are more tools than ever before to help. But how do product teams stay focused on what truly matters? How do we single out real insights from an outpouring of data? Christian & Meghan unpack their lessons learned about product research and examine how the field has evolved. They’ll also explain why resear...
Experience-Driven Products for Relationship Wellness with the Founders of Ours
May 03, 2022 10:00 - 37 minutes - 34.1 MBToday we’re talking about love—but not in the way you think. We’re looking at the intersection of product and a timeless human experience: falling in, and out, of love. Forget couples counseling as you know it. Ours co-founders Liz Earnshaw, Jessica Holton, and Adam Putterman are using their relationship wellness platform to reduce stigma and build “software for love.” In conversation with Christian & Meghan, the Ours founders will help you cherish the couple experience (and building great p...
Messaging Mix-Ups and How to Avoid Them
April 26, 2022 09:30 - 37 minutes - 34.4 MBMessaging is the story we tell about our product. But how do we know if we’re telling the right story? To talk about your product, you need to learn from the audience you serve, while never losing sight of the bigger picture your market provides. Christian & Meghan will share their observations on product messaging best practices and red flags to avoid; plus, they’ll explain why the best messaging is often the simplest. They’ll also attempt to message their own lives, as inspired by quotes f...
Harnessing Fast Feedback for Better Product Marketing with Peep Laja, Wynter
April 19, 2022 09:30 - 37 minutes - 34.2 MBProduct marketing is an evolving field with much left to define about what product marketers can actually measure and support. Peep Laja founded his company, Wynter, on the belief that product marketers do better work with swift, real-time feedback on their product messaging. In today’s conversation, he explains why taking weeks (or even months) to do critical testing and validation puts your product in a losing position. He’ll also describe how Wynter is helping B2B product marketers get im...
The Skills You Need To Thrive In Product
April 12, 2022 09:00 - 39 minutes - 54.8 MBOpportunities in product today are seemingly endless. But if you’re new to the industry or looking to break in, it can be hard to know what skills you need to succeed. Many roles don’t have precise requirements, and product itself is continuously evolving. Today, Christian & Meghan will share their takes on the habits and mindsets that will serve product people at any stage of their careers. We’re talking about the impact of good taste, critical thinking, ego vs. insecurity, and how knowledg...
How Great Food & Personalized Perks Support People Ops with Mel Skochdopole, Parkday
April 05, 2022 09:00 - 34 minutes - 31.5 MBIt’s the series finale of Power to the People Ops, and today, we’ve got a real treat. We’re speaking with Mel Skochdopole, co-founder of Parkday—a.k.a. “the Tinder of food.” Using the power of data, Parkday curates personalized workplace meals that are tailored to everyone’s food preferences. As a result, Parkday is saving people ops leaders valuable time and protecting them from the awkward (and potentially damaging) mistake of ordering food someone on their team can’t eat. Meghan and Mel ...
Designing Work to Fit People with Julie Jeannotte, Officevibe
March 29, 2022 09:00 - 34 minutes - 32 MBEmployee engagement is at the core of what keeps people motivated, productive, and happy at work. But unlocking what keeps people engaged is easier said than done. That’s why Julie Jeannotte, senior researcher at Officevibe by GSoft, is on a journey to create a product that measures and responds to engagement. Using pulse surveys and curated conversation starters, Officevibe is measuring human nature with science and creating a space for real talk at all levels of the workplace. Follo...
Designing Work to Fit People with Julie Jeannotte, Officevibe
March 29, 2022 09:00 - 34 minutes - 32 MBEmployee engagement is at the core of what keeps people motivated, productive, and happy at work. But unlocking what keeps people engaged is easier said than done. That’s why Julie Jeannotte, senior researcher at Officevibe by GSoft, is on a journey to create a product that measures and responds to engagement. Using pulse surveys and curated conversation starters, Officevibe is measuring human nature with science and creating a space for real talk at all levels of the workplace. Follo...
Productizing Ideas in the Services Industry with Tim Pröhm, VP at the KellyX Digital Innovation Lab
March 22, 2022 09:00 - 36 minutes - 33.2 MBWith an uptick in challenges like the Great Resignation and remote work, companies who are hiring today must understand people—their users—in order to thrive. Tim Pröhm, vice president at the KellyX Digital Innovation Lab, recognizes this opportunity and is using it to introduce agile product thinking and a significant digital transformation to the 75-year-old recruiting firm Kelly. Kelly impacts thousands of workers around the world each year and is setting the example for how to attract an...
The Future is People Ops with John Wetzel, Gather
March 15, 2022 09:00 - 27 minutes - 38.1 MBImagine a world where every person in a company is understood. They have engaging 1:1s with managers where their voices are heard, and consistent opportunities to connect with their peers—whether they work together or not. This is the future people ops products are building; and, it’s the same future John Wetzel is defining as CEO & co-founder of Gather. He explains how people ops is transforming companies, how product leaders in the space can get necessary feedback, and most importantly, ho...
Series Kick-Off: Power To The People Ops
March 08, 2022 10:00 - 22 minutes - 20.4 MBMany employers are coming to a huge realization: there’s power in investing in people. But keeping teams happy, organized, and engaged at work can be easier said than done. That’s why in recent years, dozens of digital products have emerged to give rise to the challenge. So-called people operations, or people ops, products exist to give workers better processes that can help them believe in (and stay) at their companies amid challenges like the Great Resignation. In this series of Better Pro...
Growth Design Is More Than Just Another Buzzword
March 01, 2022 10:00 - 26 minutes - 36.7 MBGrowth design is a powerful concept. It’s how we bring the goals of product marketing into focus and activate those goals through great design. As Christian puts it, it’s about evolving the areas of your product that grow metrics like revenue and users. But too often, growth design is reduced to a buzzword; to make the most of the practice, you have to consider the context in which you’re working. This episode explores what growth design looks like today, what it is not, and how it takes the...
What Platform Strategy Can Teach Us About Product
February 22, 2022 10:00 - 32 minutes - 44.6 MBSome of the most popular digital products today, including the world-recognized FAANG stocks, are platforms. They are spaces that facilitate communication, connection, or a specific activity core to your lifestyle or business—and in almost every case, platforms have succeeded so much because they’ve monetized the interactions that happen on them. It’s because of this achievement that many in product strive for the platform model, in what Jonathan Knee describes as “the platform delusion.” To...
How To Know If Your Product Is Creating A New Category
February 15, 2022 10:00 - 22 minutes - 30.4 MBIn today’s digital product landscape, the possibilities seem endless. We’re watching new products emerge to serve completely new categories—many of which, like web3 and the decentralized internet, have yet to be totally defined. Finding the answers and taking charge of a new product category, Christian and Meghan share in this episode, is up to you as the product leader. And any good journey in category creation starts with thinking about how the product you’re building can set the standard....
How Community Inspires Product with Sly Tanenbaum, Urvin Finance
February 08, 2022 10:00 - 40 minutes - 55.4 MBOne year ago, an online movement on Reddit led GameStop stock to skyrocket. The moment awakened a widespread conversation about retail investment, meme stocks, and who actually has power over the markets. Now, everyday retail investors are demanding more transparency and education in investing—and they’ve embraced community to get there. Urvin Finance Head of Design Sly Tanenbaum came from that community to his current role building The Terminal, a digital product that will connect invest...
The Questions To Ask Before Showing Off Your Product
February 01, 2022 14:08 - 32 minutes - 44.4 MBTo show—or not to show—your software is a question we hear a lot working in digital product. It’s not only a big question with many answers, but one with high stakes that ultimately depends on many intersecting parts of your product process. As inspired by a LinkedIn post from Wynter’s Peep Laja, Christian & Meghan unpack the critical decision to show your product to potential users, and all the smaller choices you’ll have to make along the way around your messaging, brand, product usabilit...
The Future of Social Media is “Anti-Social Media” Products - Part 2 with Emma Bates, Diem
January 25, 2022 10:00 - 47 minutes - 43.8 MBSocial media has been called “the people’s platform.” But for all its benefits to the public, many challenges still exist. Misinformation is widespread, and for women & non-binary users, harassment is a common experience. Emma Bates, the co-founder & CEO of Diem, a “social universe” for women & non-binary people, shares the alternative answer her product is offering to those who want a better experience on social media. As she explores with Christian, much of the answers lie in how we foster...
The Future of Social Media is “Anti-Social Media” Products - Part 2 with Emma Bates, Diem
January 25, 2022 10:00 - 47 minutes - 43.8 MBSocial media has been called “the people’s platform.” But for all its benefits to the public, many challenges still exist. Misinformation is widespread, and for women & non-binary users, harassment is a common experience. Emma Bates, the co-founder & CEO of Diem, a “social universe” for women & non-binary people, shares the alternative answer her product is offering to those who want a better experience on social media. As she explores with Christian, much of the answers lie in how we foster ...
Square, Block, and the Impact of Your Product Name
January 18, 2022 10:00 - 30 minutes - 28.6 MBChanging a company or product name in a rebrand is a big decision. That’s because renames are usually seen as a way to cement a changed identity. But what if we told you that names are only as valuable as what we build around them? We’re exploring the concept through the recent Square-to-Block rename, and what to consider when putting a name to your own product. Want to add your own take? Write a note or record a voice memo, and send it to [email protected] to join the conversa...
The Future of Social Media is “Anti-Social Media” Products - Part 1
January 11, 2022 10:00 - 31 minutes - 29 MBSocial media is one of the most popular and well-used kinds of digital products out there—but of course, it’s not without its problems. That’s why we’re talking about a new trend in the social media world, where digital product creators are building alternatives to the Facebooks and Twitters of the world. In these “anti-social media” products, creators are paving the way for a new future and building distinct communities through tech. This episode is part 1 of our two-episode exploration ...
2021’s Shift To Opportunity-Focused Innovation
December 21, 2021 10:00 - 27 minutes - 25.1 MBWe saw a LOT happen in product in 2021. After digital products responded to the immediate problems of 2020, this year, we saw them innovate on unexplored opportunities, build communities, and in some cases, just have fun. Today’s episode brings us Meghan & Christian’s observations from the year, and their predictions about how current trends could continue to show up in 2022. Want to add your own take? Write a note or record a voice memo, and send it to [email protected] to joi...
Product Goes Public With Justin Bauer, Amplitude Analytics
December 14, 2021 10:00 - 29 minutes - 27.1 MB2021 was the year cookies died, and the year the public started paying more attention to how their data was being used online. These movements also introduced new considerations for product leaders who rely on data to make their digital products better and informed by users. Take it from Justin Bauer, senior vice president of product for Amplitude Analytics. Amplitude went public this fall after expanding as the leading data analytics tool for product managers at GoFundMe, Intuit, and oth...
The Rise of Mindfulness Apps with Frank Bach, Lead Product Designer at Headspace
November 30, 2021 10:00 - 36 minutes - 34.3 MBYou’ve probably heard of, or even used, the widely popular mindfulness app Headspace. And even if you haven’t used the product to meditate, it’s likely you’ve encountered the brand elsewhere—through its Netflix series, perhaps, or through partnerships with other health products. Frank Bach, lead product designer at Headspace, has been part of the company’s growth for the last five years. He reflects on how the Headspace brand made mindfulness mainstream, and looks to the horizon for how Head...
Establishing Generational Health for Black Families with Tiffany Whitlow, NOWINCLUDED Co-Founder
November 23, 2021 10:00 - 34 minutes - 32.9 MBWhat do you do when your voice isn’t recognized by the healthcare industry? From a lack of Black physicians to clinical trials not having enough Black participants, the odds are stacked against Black patients seeking care from a system that wasn’t built for them. Tiffany Whitlow co-founded the product NOWINCLUDED as a new answer to this systemic problem—one that hopes to build “generational health” for Black families everywhere. As Tiffany explores in this episode, NOWINCLUDED creates real c...
Closing the Gap in Neurological Health Care with Elizabeth Burstein, CEO of Neura Health
November 16, 2021 10:00 - 32 minutes - 40.6 MBWhen Elizabeth Burstein began enduring chronic migraines, she struggled to find access to quality care when she needed it most. Like the thousands of other people with serious neurological conditions, connecting with professionals who could help was a persistent challenge. So she and her partners founded Neura Health, an app that connects patients to neurological health specialists while also empowering them with the education they need to advocate for solutions. In this episode of Bette...
Combating the Unspoken Metabolic Health Crisis with David Flinner, Levels Co-Founder
November 09, 2021 10:00 - 33 minutes - 42 MBMetabolic health is the foundation of our bodies; it’s what turns the food we eat into the energy we need to live. But despite playing a huge role in our energy levels, athletic performance, and weight loss goals, metabolism remains little explored as a health topic. That’s why David Flinner decided to co-found the glucose monitoring product Levels. With the help of a wearable armband, Levels users get real-time insights on their unique metabolic processes so they can take action. And as Dav...
How Aavia Shows ‘Hormones Don’t Discriminate’ with CEO & Co-Founder Aagya Mathur
November 02, 2021 09:00 - 22 minutes - 29.9 MBAagya Mathur started her career with the goal of helping people. In high school, she designed artificial arteries for patients; now, she leads the hormone health company Aavia as co-founder & CEO. Today Aagya is on a mission to demystify hormone health and birth control. She talks about how Aavia’s brand is working to show that “hormones don’t discriminate.” Like metabolism, hormones affect everyone differently, so they present a unique challenge when creating a product that’s meant to h...
Big Data & 'Enlightenment As A Product' In The Age Of Health Tech
October 26, 2021 09:00 - 25 minutes - 23.9 MBWe’re kicking off our latest series on Health Tech by exploring the rise of Big Data, wearable tech, and what it means to be “enlightened” by a product. Often, enlightenment is understood in a spiritual sense; in the age of wearable health tech and personalized digital products, enlightenment is emerging by empowering users with real-time information about their health. Of course, there’s a catch. With more visibility also comes more risk, and product leaders have to consider how their p...
Unpacking Dollar Shave Club’s “No B.S.” D2C Approach with Tsega Dinka
October 12, 2021 18:06 - 28 minutes - 33.8 MBYou might remember Dollar Shave Club skyrocketing to popularity after they released a viral video and embraced a “no B.S.” approach to business. As one of the first major D2C brands, the company used insights they gained at the front of the pack to pioneer a budding industry. In many ways, how we understand D2C today is thanks to DSC. Tsega Dinka, recently vice president of digital product at Dollar Shave Club, was there for it all as one of the company’s first product managers. On Bette...
Boardable’s Krista Martin on Representation & the Future of Non-Profits
October 07, 2021 09:00 - 21 minutes - 20 MBNon-profit boards are experiencing a culture shift. For the first time, many boards are leaning into virtual formats, creating new opportunities for more people to get involved. Krista Martin, vice president of growth at Boardable, examines these changes every day in her work. She explains how the movement to online will make boards more accessible, and more accountable, to the communities they serve. Takeaways: Non-profit boards are entering a period of transition. Transparency o...
Creating a Frictionless D2C Experience with Liana Herrera, Bottomless
October 05, 2021 13:24 - 27 minutes - 32.9 MBSolving your own problems can be a shortcut to discovering a need in the market. Liana Herrera, Co-founder of Bottomless, recognized an opportunity to disrupt the coffee industry while working through her own frustrating experiences. She joins us to share her journey and how her team is transforming the world one cup of coffee at a time. Liana’s learned several critical lessons that can apply to any tech company, from the importance of the customer experience in shaping your brand to keepi...
Staying Curious and Examining the Failures of D2C with Ben Clark, Casper
September 28, 2021 09:00 - 26 minutes - 31.6 MBBen Clark is the Chief Technology Officer of the leading D2C mattress company Casper Sleep. As a senior tech leader of a popular D2C brand, Ben says it can be difficult to stay ahead of the curve and set trends. For him, the key to success in D2C is simple: stay curious and examine your failures. A lot of context switching comes with managing digital products for a physical products company. To navigate it, Ben and the Casper team embrace elegant simplicity, both in their products and str...
Monkeying Around with Product Brand
September 21, 2021 09:00 - 25 minutes - 24.1 MBFrom Mailchimp’s humble monkey beginnings to a huge acquisition and SurveyMonkey’s recent rebrand, we’re talking about brand glow-ups & grow-ups in this episode. Consider it a “what not to wear” for brands. Meghan and Christian explain how MailChimp and SurveyMonkey have used their brands to connect with customers. The takeaway? Brand leaders should go all-in on any decision. Email Christian with design questions: [email protected] Email Meghan with brand questions: megha...
Should You Start with Product Brand or Product Design? The Answer Depends.
September 14, 2021 09:00 - 18 minutes - 17.2 MBAfter getting many questions from startup founders about starting with product design vs. product brand, Christian and Meghan take on the debate. Of course, they’re both important, but when you’re tight on cash and talent, which should you prioritize? We won’t spoil their conclusions, but here's a hint: it depends Don’t worry - Meghan and Christian explain exactly what “it depends” on. Whichever path you choose - design or brand - don’t neglect collaboration. Your brand and product need...
Tech-Enabled Retail with Mel Cummings, Fabletics
September 07, 2021 09:00 - 23 minutes - 28.9 MBSince 2013, Fabletics has been doing things differently. They created a membership program for shoppers, which goes beyond a subscription model to build a relationship with shoppers. They also built their own tech solution because the market wasn’t mature enough to meet their needs. Their custom-built tech solution allows them to blend in-store and online shopping unlike any traditional retailer and collect data that sets them up to better understand and serve their customers. Mel Cumming...
D2C Series Kick-Off: The New Way We Buy
August 31, 2021 09:00 - 1 minute - 8.56 MBD2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to the end consumer. Next-level products are what make this D2C transformation possible. In this series, we’re talking to the people behind a few of those products: Melanie Cummings, VP of Product at Fabletics Ben Clark, CTO of Casper Sleep Tsega Dinka, VP of Digital Product at Dollar Shave Club Liana Herrera, President & Co-founder of B...
The Minute: Rigorous Design Decisions with Kate Donahue
August 26, 2021 09:00 - 3 minutes - 3.11 MBMeghan continues our The Minute conversations around how to start with design. Kate Donahue, Head of Product Marketing at Pitch, talks about how they were rigorous about the design decisions before they even had a product in the market.
From Fashion to Software: Product Drops Can Surprise Your Customers
August 24, 2021 09:00 - 22 minutes - 21.1 MBYou’ve probably seen consumer brands drop a new line of footwear or clothing, but have you considered using the same approach with your product? We’re exploring the impact ‘product drops’ can have on your business in this episode of Better Product. When it comes to fashion brands, these product drops generate excitement and create exclusivity helping brands break through the noise. . Meghan and Christian explain the phenomenon while sharing examples of how brands can apply it for th...
The Minute: Creating a Delightful Experience with Dominik Zane
August 19, 2021 09:00 - 4 minutes - 4.28 MBOur last series may have been about the future of work, but another theme emerged: how to start with design. Dominik Zane, CEO & Founder of Around, shares they are a design-focused team putting an emphasis on the seemingly insignificant details. But those are the details that add up to create the delightful experience they’re known for.
Brand Skitching: What Postdates Shows Us About A World of Pop-Up Tech
August 17, 2021 09:00 - 20 minutes - 19.4 MBIn this episode, Christian & Meghan review a new app called Postdates. You read that right: It's like Postmates, the food delivery app, but with the twist of gathering all the stuff you left with your ex. That's a huge difference between the products—but the brands are nearly identical. We're calling this phenomenon of new products trailing existing brands "brand skitching," named after the skateboard maneuver made famous in Back to the Future. Listen now to hear Christian & Meghan's take ...
Future of Work: The Wrap-Up
August 10, 2021 09:00 - 7 minutes - 7.39 MBOrganizations around the world are figuring out what work will look like now and in the future. No one has the answer, but everyone is trying to crack the code to create the ideal work environment. We’re wrapping up our Future of Work series, where we explored products that transform the way we work, collaborate, and communicate. In this final episode of the series, we look back on our conversations with these trailblazing leaders: Chris Byers, CEO of Formstack Kate Donahue, Head o...
A Product Greater Than the Sum of Its Parts with Kate Donahue, Pitch
August 03, 2021 09:00 - 32 minutes - 30.2 MBIn a crowded space with established players, it can be hard to differentiate your product. Add in managing user expectations with your own innovative product vision, and you’ve got a real challenge on your hands. This is the challenge Kate Donahue, Head of Product Marketing at Pitch, has tackled. She joins us to share her journey to help shape the future of work by focusing on the entire presentation creation experience. Kate explains that her team fights inertia. They go after people wh...