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Intersecting Business Value and Customer Needs with Christina Goldschmidt, Etsy
Better Product
English - June 17, 2021 09:00 - 36 minutes - 33.9 MB - ★★★★★ - 51 ratingsMarketing Business Arts Design uxdesign digitalproduct digitalproductagency productdesign productmanagement productmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Minute: Nick Volpe
Next Episode: The Minute: Christina Goldschmidt
Design solutions happen at the intersection of business value and customer needs. If we want our teams to be able to create these solutions, we need to empower them with the information they need to understand business performance and strategy.
That’s what Etsy’s Head of Product Design, Christina Goldschmidt, joins us to discuss.
We talk through practical steps to invite designers into conversations that show them where their work fits in the big-picture user experience, product, and business strategy. Christina also shares how she’s focusing on agency and transparency with her team and why experimentation is so important to confidently building new things.