D2C Series Kick-Off: The New Way We Buy
Better Product
English - August 31, 2021 09:00 - 1 minute - 8.56 MB - ★★★★★ - 51 ratingsMarketing Business Arts Design uxdesign digitalproduct digitalproductagency productdesign productmanagement productmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Minute: Rigorous Design Decisions with Kate Donahue
Next Episode: Tech-Enabled Retail with Mel Cummings, Fabletics
D2C is becoming the new way we buy anything. From groceries to furniture, brands are cutting out the middleman and selling their products directly to the end consumer.
Next-level products are what make this D2C transformation possible. In this series, we’re talking to the people behind a few of those products:
Melanie Cummings, VP of Product at Fabletics Ben Clark, CTO of Casper Sleep Tsega Dinka, VP of Digital Product at Dollar Shave Club Liana Herrera, President & Co-founder of BottomlessWe also take an inside look at building products at a company that doesn’t identify as a tech company. And of course, Christian and Meghan will share the mic in exploring the brand implications of a D2C strategy.
How does this impact the retail industry as a whole? We’ll explore that too. But mostly, this series will make you want to open up your phone and start shopping.