3 things to get right for your key presentation

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In this episode of the Better Presentations More Sales podcast host Trevor Lee shares the three key things you really need to get right if you are to deliver a successful key presentation, whether that key presentation is to prospective client, an existing client, colleagues or investors.

So here are the three key things to get right:

Purpose – every presentation has to have a purpose – why are you presenting? What you want the outcome today? What you want the next steps to be? – Without really understanding what your purposes is very hard to actually construct and ultimately deliver a presentation of the some reason the vast majority of presenters overlook a purpose, especially when the presentation is put together by people in the marketing department who want briefed on what the outcome is hoping to be.

Content and Structure – how many times do you see a presentation, maybe how many times have you delivered a presentation where the content starts off all about the presenter and the presenter's company. So just how interesting is that for your audience? Not very I would suggest! Chances are that as you have been asked to present or pitch your audience knows all about you so let's make sure that all content and structure is all about the audience, whether that is a prospective client, investor or event audience. It's not about you it's about them!

Delivery – presentations need to be delivered in a way that engages, educates, enthuses and to a degree entertains the audience receiving it. Presenters often forget how important the style of delivery is. Ask yourself do you actually need slides to deliver your message? Make sure that your presentation is delivered with some passion, enthusiasm and at a variable pace and time, which is particularly important when you are delivering online.

If you need help with a key presentation you can contact Trevor via [email protected] or follow this link to Trevor's key presentation coaching programme.

This is episode 199 of the Better Presentations More Sales podcast -  the previous 198 episodes are available on your usual podcast app or you can listen and download them via this link.  To find out how more about how I can help you with your sales challenges in 2022 please follow this link. For presentation coaching programmes, including helping you deliver that key presentation please follow this link

If you or your company are keen to get better at sales and presentations in 2022 and you think you might need some help to

I can help you transform your business presentations and win more sales pitches. Click on the links below to find out more and book a free 15-20 minute Zoom call with to discuss what you might need help with.

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