Better Law Firm Marketing
129 episodes - English - Latest episode: 8 months ago -More leads, more clients, more profit. Learn how to attract high-quality clients with cutting-edge law firm marketing strategies. Hosted by Brendan Kelso (B Comm LLB Hons / Founder of Legalsites). Find out what's working best in law firm marketing. And learn how to avoid common mistakes. Saving you time and money. Topics include Law Firm SEO, law firm web design, Facebook marketing, Blogging, Google Ads, Content marketing, Marketing strategies, Email Marketing and more. Join Brendan as he dives into the exciting world of legal marketing.
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Episodes
How to write blog posts that actually get clients (ONLINE MASTERCLASS FOR SCALABLE BUSINESS LOUNGE)
September 11, 2023 15:25 - 51 minutes - 47.7 MBSurprise! I'm alive. I recently did an online masterclass for a private business group. It's all about getting clients with blog posts. Enjoy! Legalsites: https://legalsites.com.au/ Scalable Business Law: https://www.scalablelaw.com/
What I actually do for lawyers, my story, advice for young lawyers and more (REPOSTED FROM THE LAW LIVE PODCAST)
June 05, 2023 14:00 - 37 minutes - 34.5 MBCullen Haynes from Legal Home Loans invited me to his podcast. It's called Law Live. We discuss my career path, advice for young lawyers, what I actually do for law firms and more. Check it out. Reposted with permission from Youtube.
TESTIMONIAL: Zoe Whetham from W & Co Lawyers
May 29, 2023 16:00 - 4 minutes - 4.62 MBZoe Whetham is a client of ours. In this bonus episode, she explains what it's like working with us. Our marketing agency: https://legalsites.com.au/
Kate Toon (Copywriting 101 and SEO quick wins)
May 17, 2023 16:00 - 31 minutes - 29.2 MBKate Toon is an award-winning entrepreneur, copywriting expert, digital marketing coach, business mentor, author, keynote speaker, podcaster and a Brit living in Australia. She was kind enough to be a guest on my podcast. In this episode, we'll learn about Kate, copywriting 101 for law firms and SEO quick wins. Her website: https://www.katetoon.com/ Our marketing agency: https://legalsites.com.au/
Zoe Whetham (Getting criminal law clients with Google Ads)
April 26, 2023 16:00 - 35 minutes - 32.8 MBZoe Whetham is a criminal lawyer from Newcastle. She launched her law firm (W & Co Lawyers) at the ripe age of 28 in the midst of the Covid pandemic. Zoe is also a client of mine. In this episode, we'll chat about her story, what it's like being a female criminal lawyer and how she gets clients with Google Ads. W & Co Lawyers: https://wcolawyers.com.au/ Zoe's LinkedIn: https://www.linkedin.com/in/zoewhetham/ Our marketing agency: https://legalsites.com.au/
BONUS: How this tax lawyer made $15,000 profit from $120 TikTok ad spend
March 27, 2023 16:02 - 51 seconds - 805 KBHow Harrison Dell made $15,000 profit from $120 Tik Tok ad spend. Follow Harrison on TikTok: https://www.tiktok.com/@harrydelltaxtok Cadena Legal: https://www.cadenalegal.com.au/ Our marketing agency: https://legalsites.com.au/
TESTIMONIAL: Harrison Dell explains what it's like working with Legalsites
March 27, 2023 16:00 - 1 minute - 1.6 MBHarrison Dell from Cadena Legal explains what it's like working with Brendan from Legalsites. Follow Harrison on Tik Tok: https://www.tiktok.com/@harrydelltaxtok Cadena Legal: https://www.cadenalegal.com.au/ Legalsites: https://legalsites.com.au/
Harrison Dell (Tax Lawyer with 36,000 Tik Tok Followers)
March 27, 2023 15:00 - 33 minutes - 31.1 MBHarrison Dell is a tax lawyer with over 36,000 followers on Tik Tok. He's amassed over 7 million views in 2 years. It's simply astonishing what he's achieved. In this episode, we'll explore his Tik Tok strategy, how he gets clients, what type of work he does at Cadena Legal and more. He's also a client of Legalsites. Don't miss this one! As usual, please subscribe and share the episode.
Clarifying a few things (e.g. keyword stuffing, swapping links, paying for links and the real reason blogs help SEO....)
November 01, 2022 15:00 - 13 minutes - 9.05 MBI want to clarify a few points raised in a recent episode. It was the presentation I did for the Scalable Business Lounge. In this episode, I'll clarify what I mean by "writing for Google", swapping links, paying for links and the real reason blogs help SEO... *** Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso LinkedIn Instagram This podcast is brought to you by legalsites.com.au
10 proven steps for optimising practice area pages (webinar with BD Roundtable)
October 25, 2022 15:00 - 49 minutes - 34.1 MBOnce again...you're in for a treat! About 12 months ago, I did an online presentation for BD Roundtable. I've obtained the video file and ripped the audio (with permission!) In this episode, I provide 10 practical tips for optimising your practice area pages. This is a core element of law firm SEO. Don't neglect your practice area pages! See the link below for a free cheat sheet. It's a Google Document. Enjoy! *** Download our free law firm marketing plan (PDF) Apply for a coaching call...
SEO presentation for the Scalable Business Lounge
October 18, 2022 15:00 - 1 hour - 49.9 MBYou're in for a treat! I did a presentation for an exclusive group of law firm owners. It's called the 'Scalable Business Lounge'. I spoke mostly about SEO. Topics include why SEO matters, 5 SEO tips, which website platforms work best, what to look for in an agency, how much you should pay, etc. Once I was finished talking, I opened the floor to questions. And there were some gems! I'm sure you'll get lots out of this. So take the dog on an extra long walk and get ready for the time of you...
How to remove a bad Google review (5 steps)
October 11, 2022 15:00 - 14 minutes - 9.95 MBToo many law firms are the victim of unfair Google reviews. Listen to this episode to find out how you can remove a bad Google review. *** Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso LinkedIn Instagram This podcast is brought to you by legalsites.com.au
Is this why your marketing strategy isn't working?
October 04, 2022 15:00 - 7 minutes - 5.07 MBStruggling to get your marketing strategy up and running? This could be why. *** Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso LinkedIn Instagram This podcast is brought to you by legalsites.com.au
How to use the humble telephone to maximise profits
September 27, 2022 16:00 - 8 minutes - 5.68 MBThe telephone is a powerful tool for generating leads. But too many law firms are doing it wrong. *** Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso LinkedIn Instagram This podcast is brought to you by legalsites.com.au
5 ways to attract your ideal client
September 06, 2022 16:00 - 20 minutes - 13.9 MBSick of crappy leads? Try these 5 practical tips to attract your "ideal client". *** Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso LinkedIn Instagram This podcast is brought to you by legalsites.com.au
SEO explained in 10 minutes
August 30, 2022 16:00 - 11 minutes - 7.93 MBSEO explained in REALLY simple terms. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso LinkedIn Instagram This podcast is brought to you by legalsites.com.au
The #1 reason why some websites don't get traffic
August 23, 2022 16:00 - 10 minutes - 7.41 MBThis could be the reason why your website isn't getting traffic. But not many people are talking about it. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
Do SEO agencies REALLY need monthly payments?
August 16, 2022 16:00 - 11 minutes - 8.26 MBDoes SEO have to be monthly? Or can you pay for a once-off "SEO boost"? Find out in this episode. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
3 red flags when hiring an agency
August 09, 2022 16:00 - 10 minutes - 7.46 MBI'm sick of agencies doing the wrong thing by law firms. Please listen to this episode. I'll explain 3 red flags to look out for. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
Please listen to this BEFORE paying for a new website
August 02, 2022 16:00 - 7 minutes - 5 MBYou need the option to edit your own website. In this episode, I'll discuss a recent client email and the advice I gave. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
10 realistic ways to get backlinks
July 26, 2022 16:00 - 20 minutes - 13.9 MBA 'backlink' is when a website links to another. It's generally considered very good for SEO. There are many ways to get links. Many of them don't work well and are a huge pain in the ass. In this episode, I'll give you 10 realistic ways to get backlinks. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
Why you don't need a "fancy" website
July 19, 2022 16:00 - 7 minutes - 4.88 MBSome of the worst websites are "fancy" websites. Mostly due to poor user experience (e.g. hard to navigate, loads slowly, looks crap on mobile, etc). Some web designers don't even optimise for the mobile layout...which is insane! Your SEO performance is heavily influenced by your mobile layout. In this episode, I'm going to rant for a bit. Get ready... *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'r...
How to get more engagement on social media
July 12, 2022 16:00 - 11 minutes - 7.89 MBLet's be honest. Most social media content is...boring. If you want results, you need engagement. Here's how. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
Is personal branding overrated?
July 05, 2022 16:00 - 9 minutes - 6.38 MBDo lawyers actually need to build a "personal brand"? Let's find out. Episode 75. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
7 practical tips for Google Ads
June 28, 2022 16:00 - 12 minutes - 8.59 MBHow to run cost-effective Google Ads that target your ideal client. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
How to increase brand awareness
June 21, 2022 16:00 - 9 minutes - 6.22 MBLawyers often tell me, "I convert most prospects into a client. I just need to get them on the phone". If you want more opportunities, you need to increase brand awareness. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
The smart way to measure your marketing investment
June 14, 2022 16:00 - 7 minutes - 5.34 MBHow do you know if your marketing is paying off? Here's my unconventional approach. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
This is GREAT for SEO
June 07, 2022 16:00 - 9 minutes - 6.68 MBMore law firms NEED to do this. But not enough people are talking about it. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
How to never run out of content ideas
May 31, 2022 16:00 - 5 minutes - 4.1 MBDo you struggle to think of content ideas? (e.g. blog posts, social media, video, podcasts, email newsletters, etc). What do people ACTUALLY want? Listen to this episode for an easy strategy. It's 100% free and very easy. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
The #1 reason most law firms give up
May 24, 2022 16:00 - 6 minutes - 4.2 MBDo you struggle to consistently implement a marketing strategy? Maybe this is why. Sure, you need to see results. But I think there's another reason many law firms give up so quickly. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
What if you HATE marketing?
May 17, 2022 16:00 - 4 minutes - 3.03 MBI was talking to a lawyer today. He said he should probably post on social media. But he's never been consistent. I asked him if he actually enjoys social media. He said no. So I gave my advice. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
The smart way to convert more clients (Hint: it's email marketing)
May 10, 2022 16:00 - 9 minutes - 6.75 MBMost law firms should probably have a system for following up with prospects. But have you considered email marketing? This can be a really easy and passive way to convert more leads. Listen to find out how. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
How to market a new law firm
May 03, 2022 19:00 - 15 minutes - 10.9 MBA client booked a coaching call recently. She was starting a law firm and needed a roadmap (e.g. online marketing, websites, getting referrals, etc). Here's a summary of my advice. Obviously, I won't be giving away any personal information. But I'm hoping this episode will help people who need clarity. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to y...
How law firms can edit their website (no coding required)
December 04, 2021 19:00 - 17 minutes - 11.8 MBWant to edit your website? (e.g. add/remove team members, add blog posts, update your address, etc.) But you're not a web developer? Find out how in this episode. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recommendations' page This podcast is brought to you by legalsites.com.au
Sarah Thapa (The Migration Agency): How her law firm gets clients, investing in people and launching an NFP
November 20, 2021 13:00 - 39 minutes - 27.5 MBSarah Thapa is a lawyer, the managing director of The Migration Agency and a co-founder and investor in FONA. In this episode, we discussed how her law firm gets clients, how to build a referral network, why investing in people is so important, what types of digital marketing have worked well for her law firm, and her non-profit organisation FONA. *** How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching call with Brendan Kelso Visit our 'recom...
Refreshing your brand (w/ Adrian Corbould from Turnbull Hill Lawyers): website, logo, branding, tv ads, videos, bus ads, radio, etc.
November 06, 2021 13:00 - 53 minutes - 37 MBAdrian Corbould is a partner at Turnbull Hill Lawyers, NSW Accredited Specialist in Wills & Estates Law, master of LinkedIn, Simpsons nerd, pop-culture enthusiast and meme maestro. In this episode, we discuss many things. But we focussed on the brand ‘refresh’ for Turnbull Hill Lawyers. Including a website refresh, new logo, bright colours, tv ads, videos, bus ads, radio, etc. This is the 2nd time Adrian has been on the podcast. It’s always a pleasure. Thanks Adrian! *** How's your law f...
Stacey Brown Randall (Author and Podcast Host): How to get referrals without asking
October 23, 2021 15:00 - 50 minutes - 34.5 MBStacey Brown Randall (USA) is an award-winning author and podcast host. In this episode, I speak with my first American. But we also chat about how law firms can get more referrals (without asking). How do you identify good referral sources? How do you get referrals (without being ‘that’ guy)? What are the common mistakes people make when trying to get more referrals? Find out in this episode. How's your law firm going? Download our free law firm marketing plan (PDF) Apply for a coaching ...
Social Media 101 (w/ James d’Apice): Facebook, Instagram, LinkedIn, TikTok and Twitter - Which is best for law firms?
October 16, 2021 15:00 - 53 minutes - 36.5 MBJames d’Apice is a lawyer at Chamberlains Law firm and the man behind Coffee and a Case Note. He’s also a social media wizard (my words, not his). In this episode, James talks about the pros and cons of the main social media platforms, from a lawyer’s perspective. Including Facebook, Instagram, LinkedIn, TikTok and Twitter. This is the 2nd time James has been on the podcast. Thanks for coming back James! *** How's your law firm going? Download our free law firm marketing plan (PDF) Ap...
Kaushik Prakash (Valeo Legal Marketing): Best ROI content marketing for law firms on a budget
October 10, 2021 15:00 - 46 minutes - 31.9 MBWhat's the point of content marketing? How does it generate clients? Which types of content marketing work best for law firms? What should you do if you're time-poor? Why am I asking so many questions? In this episode, Kaushik and Brendan engage in a savage debate over content marketing. Just kidding. But seriously... Our Links Law firm marketing agency https://legalsites.com.au/ Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/ Coaching call...
Kaushik Prakash (Valeo Legal Marketing): A heated debate about content marketing
October 10, 2021 15:00 - 46 minutes - 31.9 MBWhat's the point of content marketing? How does it generate clients? Which types of content marketing work best for law firms? What should you do if you're time-poor? Why am I asking so many questions? In this episode, Kaushik and Brendan engage in a savage debate over content marketing. Just kidding. But seriously... Our Links Law firm marketing agency https://legalsites.com.au/ Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/ Coaching call...
How does SEO help law firms? (10 points)
October 03, 2021 15:00 - 16 minutes - 11.2 MBWhat is SEO? And how can it help your law firm? Find out in this episode. Our Links Law firm marketing agency https://legalsites.com.au/ Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/ Coaching call: https://legalsites.com.au/services/consulting/ Start your own podcast: https://www.buzzsprout.com/?referrer_id=1128932 Host a website: https://www.siteground.com/index.htm?afcode=faa000246274d64a84f80d08476f8cec Build a WordPress website: ht...
Jahan Kalantar (Lawyer and TEDx Speaker): Why you don't have to be a d*ck to be a successful lawyer, how to get media opportunities and finding your niche
September 26, 2021 16:00 - 37 minutes - 26 MBTopics Getting over 240,000 Youtube views for a TEDx talk. Why you don’t have to be a d*ck to be a successful lawyer. Building a personal brand. How to get media opportunities. Finding your niche. Pursuing a less traditional career path. Being an entrepreneur. LinkedIn marketing for lawyers. And more. Our Links Law firm marketing agency https://legalsites.com.au/ Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/ Coaching call: https:/...
1 easy way to get more backlinks
September 19, 2021 16:00 - 19 minutes - 13.2 MBWant more backlinks? Steal this easy strategy. It could help your SEO. Good SEO can get you more website traffic and more clients. Episode topics: What is the strategy? What is a backlink? Why are backlinks good for SEO? How to check you're getting 'good' backlinks My tips for implementing the strategy Our Links Law firm marketing agency https://legalsites.com.au/ Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/ Coaching call: http...
How law firms can get more referrals (without being annoying) ft. Amy Burton-Bradley
September 05, 2021 16:00 - 45 minutes - 31.2 MBEpisode topics: How law firms can get more referrals (without being annoying) Do I have to attend networking events? What is the right way to ‘ask’ for referrals? Giving a lot of referrals but not getting many in return? What should you do? And more! About our guest Amy Burton-Bradley is an experienced business developer, marketer, and copywriter who has worked with more law firms than she cares to remember! She is a Partner and Consulting Director at Julian Midwinter & Associates, a ...
Amy Burton-Bradley (BD Consultant): How law firms can get more referrals
September 05, 2021 16:00 - 45 minutes - 31.2 MBEpisode topics: How law firms can get more referrals (without being annoying) Do I have to attend networking events? What is the right way to ‘ask’ for referrals? Giving a lot of referrals but not getting many in return? What should you do? And more! About our guest Amy Burton-Bradley is an experienced business developer, marketer, and copywriter who has worked with more law firms than she cares to remember! She is a Partner and Consulting Director at Julian Midwinter & Associates, a ...
Paul Evans (Managing Director of Toro Digital): Should law firms bother with content marketing?
August 22, 2021 16:00 - 42 minutes - 29.4 MBPaul Evans is the managing director of Toro Digital. A law firm digital marketing agency based in Melbourne. In this episode we discussed: Is there any point to content marketing? Will it bring in work? Or is it mostly a waste of time? Guest Links https://www.torodigital.com.au/ https://www.linkedin.com/in/paulevansmelb/ Our Links Law firm marketing agency https://legalsites.com.au/ Free law firm marketing plan: https://legalsites.com.au/law-firm-marketing-plan-free-download/ C...
Ashley Kelso (Lawyer and Legal Tech Co-Founder): Saving time, doing what you love and career changes.
August 08, 2021 16:00 - 51 minutes - 35.6 MBAshley Kelso is a lawyer (LK Legal) and legal tech co-founder (Lawlite) Topics Include Battling adversity (e.g. ADD and a neurological disorder) Career changes (e.g. engineering, law and legal tech). What is Lawlite? Why is Lawlite so important? How Lawlite saves you time so you can do what really matters Thoughts on Legal tech And more Guest Links https://lawlite.io/ https://www.linkedin.com/in/ashley-kelso-1a467674/ Our Links Law firm marketing agency https://legalsites.com....
Sascha Moore (Marketing Director): Should lawyers use Tik Tok, best social media platforms, creating a winning marketing strategy & more.
July 25, 2021 16:00 - 36 minutes - 25.3 MBSascha is a marketing director. She has extensive experience in developing and directing highly effective campaigns in the US and Australia. Topics Include What she does Best social media platforms for lawyers Should law firms use Tik Tok? How to use keywords to discover what people want Why you should stop obsessing over marketing tactics. (And what you should do first). Why integrity matters How to create a marketing strategy that works And more Guest Links https://www.createdes...
Caralee Fontenele (Lawyer and Business Coach): Spending over $100K on Facebook Ads, marketing budgets, email marketing, landing pages, measuring results & more.
July 18, 2021 16:00 - 31 minutes - 21.8 MBCaralee Fontenele is a lawyer, law firm director, podcast host, author, business coach and more. Topics Include Spending over $100K on Facebook Ads Facebook Ads vs Google Ads. What’s the difference? Pros and Cons? How to use them? Budget? Retargeting? etc... Should you boost a Facebook post? Lead magnets Email marketing Creating a sales funnel Nurturing your leads and turning them into clients How to measure your marketing results Should law firms create landing pages? And more. ...
Alistair Marshall (Business Development Consultant): Standing out in a crowded market, selling results (not services) and offering discounts.
July 04, 2021 16:00 - 27 minutes - 18.8 MBAlistair Marshall is a business development consultant. He's helped 100+ professional services firms create more profit and achieve their goals. Topics Include People don't buy products & services, they buy results & outcomes Should your law firm offer discounts? How to stand out in a crowded marketplace And more Alistair Marshall Links Website: https://www.professionalservicesbd.com.au/ LinkedIn: https://www.linkedin.com/in/alistairmarshall1967/ *** Our Links Law firm marketing a...