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Marketing Experiments with Martin “Gonto” Gontovnikas
Better Done Than Perfect
English - July 19, 2021 15:26 - 38 minutes - 35.2 MB - ★★★★★ - 8 ratingsEntrepreneurship Business Marketing customer success software product management customer lifecycle customer messaging startups email marketing saas user onboarding Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
How can we use data and experimentation to improve marketing for our SaaS? In this episode, we speak with Martin "Gonto" Gontovnikas, co-founder and growth advisor at Hypergrowth Partners. We discuss how to run marketing experiments, learn faster and unlock growth growth. You'll hear practical tips such as figuring out what to test, at what cadence, and much more.
Visit our website for the detailed episode recap with key learnings.
Hypergrowth Partners — a “sweat equity advisor” co-founded by GontoAuth0 — Gonto’s previous place of work, acquired by OktaGong, Chorus — call recording softwareFollow Gonto on TwitterGonto’s blogFollow Hypergrowth Partners on TwitterThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.
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