Launch Lessons & Product Surveys with Rand Fishkin

How does a brand new SaaS company launch smoothly amidst a global pandemic? Can the founders learn from past errors, or is it all about starting from scratch? Today’s guest is Rand Fishkin, co-founder of SparkToro and previous co-founder at Moz. You’ll learn about SparkToro’s onboarding and launch strategies, their highly successful user survey, conversion tactics, and the founders’ past and present challenges.

Visit our website for the detailed episode recap with key learnings.

Show notesSparkToro — Rand’s SaaS product we’re talking aboutMoz — Rand’s previous companyCasey Henry — Rand’s co-founder at SparkToroSparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs — an overview SparkToro’s fundraising processTinySeed — Rob Walling’s accelerator which follows the SparkToro funding methodologyLost and Founder — Rand’s bookDrip, ConvertKit — marketing toolsUI Breakfast Podcast Episode 78: Customer-Driven Organic Growth with Ashley GreeneFollow Rand on Twitter

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