E09 - The Servant Leader with Grant Kitching
Best Selling Podcast
English - July 03, 2018 16:00 - 39 minutes - 54.6 MB - ★★★★★ - 14 ratingsManagement Business Technology business revenue startups bestselling marketing recruiting sales selling vincebeese Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Our guest on this episode is Grant Kitching. Grant is the Chief Revenue Officer at Real Magic a startup in downtown Raleigh NC. Real Magic sells a product that helps small businesses manage their professional relationships to take their business to the next level. During our conversation with Grant we’ll discuss how to attack a market through verticalization to build a competitive advantage. We’ll also explore the criteria for selecting a market or TAM and as always we’ll find out what makes Grant tick and if he has any super powers. Highlights: 1:46 Pick up the phone to research a market 5:30 Vertical focus to create a competitive advantage 10:45 The 3 pieces to vertical success 16:19 Choosing a Total Addressable Market (TAM) 22:42 Characteristic of a Best Seller 29:01 The “Servant Leader”