You own your career trajectory. Whatever field you’re in, you have the power to make your work stand out, so clients take notice and want more. It takes a little daring and a strong stomach for risks (and the inevitable failure), says Gregg Pasquarelli, founding principal at SHoP architects. In this Best Practice interview, Gregg explains why as long as you pick yourself up and learn something from every project, you’ll keep advancing your business—and your industry—at the same time.

Interview Takeaways

Know the financials of your industryTell a compelling story Blow up the last 10%Get some skin in the gameTake risks to expand your opportunityGo the extra mileDon’t say “We can’t!”Do it yourselfPull the positive from failuresMitigate risk by doing a good jobSet aside time to rechargeGet your ideas out there

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