Hiten Shah cracks the code to 37 Signals Growth Playbook

Demand Efficiency

English - April 24, 2020 20:00 - 31 minutes - 28.9 MB - ★★★★★ - 17 ratings
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Next Episode: Olivier L'Abbe, former SVP of Sales at G2 on his sales leadership playbook.

Outline of this Episode

Content marketing - Hiten talks about the potential customer journey whether it's decisions around purchase or landscape of the product.WebTraffic - FYI focuses on content that is specifically aligned with the audience.The Audience - Hiten shares his experience on the selection and understanding of your audience.Market research - FYI focuses on understanding the customer experience and sentiment analysis.Channels - Hiten describes managing them and scoring channels.Blog content - Hiten shares the importance of creating the structure and time needed to be put in before seeing results.

Hiten's Inspirations

Joel Gascoigne (Buffer)Nathan Barry (Convertkit)Matthew KobachEric Yuan (Zoom)Jason Fried & David Heinemeier Hansson (Basecamp, previously 37Signals)

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Twitter Mentions

@hnshah