Demand Efficiency artwork

Ahin Thomas, VP of Marketing at Backblaze, shares the unconventional ways he drives growth and why professional wrestling is America's purest form of storytelling

Demand Efficiency

English - September 16, 2020 13:00 - 23 minutes - 21.8 MB - ★★★★★ - 17 ratings
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Previous Episode: Rob Brewster shares lessons from the early growth trenches at Salesforce, Twilio, and Eloqua and what can be applied to startups sprinting to $10M ARR

Next Episode: Brett Plotzker, Co-founder and Chairman at Anagram, talks about the steps he took to grow Anagram to 3 million ARR quickly and raise 17M in funding

Episode Outline

[01:10] How Backblaze accomplishes 90% inbound

[06:00] The unconventional ways Ahin drove growth at Backblaze

[09:23] The challenges of content marketing

[12:27] Campaigns that did not pan out and what Ahin learned from them

[16:23] The importance of having a unique view of value to share

[19:20] How learning the mechanics of collaborative databases benefited Ahin’s career

[20:35] Why Ahin thinks professional wrestling is America’s most important art form and purest form of storytelling we have

Ahin’s Inspirations

Patrick Connolly

Vincent Kennedy Mcmahon

Connect with Ahin

Twitter Mentions

@ahinthomas