Obvious Calls To Action (Building a Story Brand Book Review) - Ben's Business Podcast #36
BEN'S BUSINESS PODCAST - Digital Marketing and SEO Q&A
English - August 19, 2018 20:35 - 12 minutes - 27.7 MB - ★★★★★ - 5 ratingsManagement Business Education How To seo business digitalmarketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In Ben's Business Podcast episode #36 I do a mini book review and share one of my key takeaways from the New York Times Best Selling business book "Building a Story Brand" by Donald Miller.
The key takeaway was focusing on the importance of having an obvious Call To Action (CTA) on your website.
Covering:
1) What is a call to action?
- Asking someone to take an action.
- Direct Vs Transitional calls to action.
2) Stop Hiding your Buy Now Button
- Noise on your site kills sales.
- Call to action buttons need to stand out. - "People don't read websites, they scan them"
3) Repetition of your Call To Actions 7x
- A person has read or hear something several times before they process information.