How Social Selling is Changing the Game with Laura Erdem

Want to build real connections with your customers?

In this episode, we dive into the world of social selling with Laura Erdem, Head of Sales at Dreamdata. Laura shares her experiences and insights on the power of personalized content and how LinkedIn can be a game-changer for salespeople.

We’re talking about:

◾ Switching from old-school tactics to social selling and what it means for salespeople
◾ A creative approach to booking more appointments (including killer videos)
◾ Building trust with authenticity (because people buy from people they like)
◾ How to find an elusive work-life balance
◾ Time management hacks for busy salespeople

Laura’s insights provide a roadmap to building stronger relationships and achieving your sales goals through social selling.

Tune in to discover how to stand out in a crowd, foster meaningful connections, and drive sustainable business growth.

👉 Timecodes:
0:00 — Introduction
2:14 — Managing Embarrassing Mistakes in Podcasts
3:30 — Intentional Marketing Moves: The Story of the Blue Hat
5:03 — Red Hat Company Culture and Its Impact
8:35 — Balancing Work and Family Life
9:01 — Creative Marketing Campaigns: The Biking Videos
9:32 — Booking Meetings in Creative Ways
10:01 — Maintaining Energy and Motivation at Work
11:57 — Goals and Ambitions in Sales Careers
12:27 — What Drives People in Their Careers
13:00 — Balancing Multiple Roles and Tasks
13:35 — Working with Different Teams and Processes
14:41 — Importance of Team Commissions and Collaboration
15:46 — Effective Sales Compensation Strategies
18:18 — Converting Leads through Effective Social Selling
19:27 — The Blurred Line Between Sales and Marketing
22:04 — Top Three Rules When Working with People
24:57 — Personal and Professional Motivations
28:03 — Interesting Business Models and Their Impact
29:00 — Making Strategic Marketing and Sales Decisions
30:03 — Lessons Learned from Great Managers
32:31 — Balancing Process and Creativity in Sales
34:02 — Integrating Personal Traits into Professional Success
35:15 — Pushing Personal and Professional Boundaries
37:55 — Balancing Inbound and Outbound Strategies
38:48 — Effective Outbound Marketing Techniques
40:01 — Best Sales Compensation Schemes
42:11 — 2024 Sales Strategies vs. Previous Years
43:35 — Multi-Channel Approaches in Sales
46:22 — Leveraging Video in Outbound Marketing
49:25 — Financial Freedom as a Personal Goal
50:25 — Reflections on Career Choices and Company Impact
51:25 — Social Selling: Key Learnings and Tips
52:04 — The Role of LinkedIn in Modern Sales Strategies
54:03 — Impactful Conferences and Events
55:03 — Effective Content Creation and Repurposing
59:00 — Favorite Conferences and Future Plans

Stay connected with us:
👉 Laura Erdem - https://www.linkedin.com/in/lerdem/
👉 Michael Maximoff - https://www.linkedin.com/in/michael-maximoff/
👉 Michael’s newsletter “From Zero To Agency Hero” From Zero To Agency Hero - https://www.fromzerotoagencyhero.com/
👉 Belkins - https://www.linkedin.com/company/belkins/