Freelance to be free - Art Director and Graphic Designer Lina Forsgren

Lina spent a year working at an agency before going to design college. When she did, the agency offered her a first freelance client - the United Nations, Sweden.

She picked up other freelance work while studying and soon founded a feminist communications agency with a friend, bringing together a network of freelancers for shared projects.

A year out of college, Lina went freelance full-time on her own. “I like having my freelance life and to be free,” she says, though she still manages team projects now, as and when it suits her.

She chats to Steve about the speaking gigs that make her anxious for weeks, the time she nearly hit a wall from working too much, and the community she created for women and non-binaries within the creative industry. 

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