A frugal mindset - Action Sports Photographer and Creative Director Reuben Krabbe

Reuben left the life of full-time employment behind when he jumped in a van and started chasing athletes around. He’d graduated from photography school during the 2008 financial crash and, with no apprenticeship or staff job, he was finding his own way, meeting new people as he went along.

He talks in detail about how he found work and clients at the beginning and now, including through networking, pitching, making a film and forming a production company with other freelancers.

Reuben also talks about managing the seasonality of his business given that skiing, his specialist area, is a winter sport, and how he manages his cashflow and boosts his income as a result.

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