Don't Freak Out! - Strategist Louisa Heinrich
Being Freelance
English - September 14, 2015 03:12 - 36 minutes - 27.1 MB - ★★★★★ - 40 ratingsCareers Business freelance freelancing freelance podcast freelancer podcast solopreneur self-employed avdice unemployable creative class web Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Strategist, speaker, designer and instigator Louisa trades both as herself and as her company Superhuman Limited, travelling from her homes in Berlin and London to make a difference across the digital world. A long career from startups and agencies to big corporations and even governments has given her great insights to share so hopefully we won't freak out.
Note: since recording this episode (July 2015), Louisa's longtime collaborator Ayman Maat has become a full partner in Superhuman Limited. Busy, busy, busy.
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Here’s some of the key takeaway points:
working as a company with its own name and brand can open you up to
bigger clients than a single freelancer could ever get, no matter how
good your CV
identify patterns in what clients ask of you… is there a way of
productizing that service to make it more obviously available or open
to a wider audience?
identify negative patterns in your workflow; how can you
break free of them?
DON’T FREAK OUT!
find a way to mitigate anything that freaks you out, put yourself
back in control
communication with clients is key; be clear about what you're doing,
when and why - how is it going to be benefit them?
ask for feedback from clients after every engagement
More from Louisa
Louisa's company Superhuman Limited
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