Jeffrey Altstadter, XFL's Vice President of Communications on Messaging a New Sports Brand and Building Fan Loyalty

Behind The Sports Story

English - December 15, 2022 16:00 - 26 minutes - 30.6 MB - ★★★★★ - 26 ratings
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Previous Episode: Brandon Harris, Founder and CEO of Playmaker on how to create valuable content on social and avoiding the urge to be "brand-safe"

Next Episode: Episode 31: LIV Golf Shows The Money, Again & Shannon Sharpe's Buyout

Jeffrey Altstadter, Vice President of Communications for the newest iteration of the XFL discusses launching a new football league, building fan bases in new markets, and curating and fostering the XFL media landscape.