Brandon Harris, Founder and CEO of Playmaker on how to create valuable content on social and avoiding the urge to be "brand-safe"

Behind The Sports Story

English - November 11, 2022 19:49 - 26 minutes - 30.4 MB - ★★★★★ - 26 ratings
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Previous Episode: Deandra Duggans, Las Vegas Aces VP of Brand Marketing on Moving from NFL to WNBA and Storytelling During a Championship Run

Next Episode: Jeffrey Altstadter, XFL's Vice President of Communications on Messaging a New Sports Brand and Building Fan Loyalty

Brandon Harris, Founder and CEO of social/content agency Playmaker, talks about how to create engaging content for brands with different goals, audiences and formats. We talk about what makes content go viral and how to overcome the urge to be "brand-safe".