Resilient Brands and Communicating Sustainability

What are the characteristics that carry some brands through challenging times while others struggle to survive? Today we’re speaking with David Keen, Founder and CEO of QUO, to gain some insight. An evangelist for the power of experiential branding, David Keen is a successful entrepreneur and leading strategist for the travel and hospitality industries. Over the last 20 years, David has published and been interviewed in dozens of publications and has been a featured speaker at numerous conferences, tradeshows and professional events. Join us as we look Behind the Kerten with David into what it means to be a resilient brand and what it takes to become one.