Ep 6 Achenyo Idachaba-Obaro | Creating sustainable livelihoods through the creative economy with Achenyo Idachaba-Obaro

Behind The Design

English - February 20, 2020 12:00 - 39 minutes - 54.2 MB - ★★★★★ - 2 ratings
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Previous Episode: Ep 5 Dounia Tamri-Loeper | Creating sustainable design and not being afraid of stepping into business with boldness

Next Episode: S2 Ep 7 Studio Lessons Season Recap

This is episode #6 where I am joined by sustainable design entrepreneur Achenyo Idachaba-Obaro.

ABOUT ACHENYO:

You are listening to episode number 6 of season 2. And joining me on the show is Achenyo Idachaba-Obaro. Achenyo is the founder of MitiMeth. An award-winning social enterprise based in Nigeria. Working with local communities MitiMeth takes water hyacinth, an evasive destructive weed, and upcycles it into personal and interior accessories.

We talk about:

Going from a corporate computer science career to starting a business the creative industry

What drew her to consulting in the green space

Being born and raised in the US and making the decision to move to Nigeria her country of heritage to start her business

Why she chose to work with water hyacinth, and looking at how local solutions could be applied globally

The process for harvesting and turning this weed into a material that she can work with

The impact transforming water hyacinth s had on the local communities Mitimeth works with

How she identified the communities she wanted to work with

How she decides on what products to create

How she generates brand awareness

Being a Cartier Women’s Initiative finalist and the impact this has had on her business and her as a leader

How she keeps challenging herself to grow and develop your business and craft?

Links and resources mentioned in this episode

United Nations Environment Programme - https://www.unenvironment.org

The UN Global goals - https://www.un.org/sustainabledevelopment/sustainable-development-goals/

Cartier Women’s Initiative - https://www.cartierwomensinitiative.com/candidate/achenyo-idachaba

Vital Voices and Pond's Fellowship - https://www.vitalvoices.org/what-we-do/signature-programs/vvlead/

Where you can go to find out more about Achenyo and MitiMeth:

https://www.mitimeth.com

@mitimeth.ng - https://www.instagram.com/mitimeth.ng/

https://www.facebook.com/MitiMeth-Handcrafted-Home-Decor-and-Personal-Accessories-183239771748672/

Get the full show notes at: www.atelier55design.com/podcast

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