Ep 5 Dounia Tamri-Loeper | Creating sustainable design and not being afraid of stepping into business with boldness

Behind The Design

English - February 13, 2020 12:00 - 35 minutes - 64.9 MB - ★★★★★ - 2 ratings
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Previous Episode: Ep 4 Thabisa Mjo | Self-belief, the responsibility that comes with privilege and having the confidence to seize the opportunities

Next Episode: Ep 6 Achenyo Idachaba-Obaro | Creating sustainable livelihoods through the creative economy with Achenyo Idachaba-Obaro

This is episode #5 where I am joined by lighting and product designer Dounia Tamri-Loeper.

ABOUT DOUNIA:

You are listening to episode number 5 of season 2. And joining me on the show is Dounia Tamri-Loeper. Dounia is the designer and founder of Dounia Home. A lighting company that is based in the US and Morocco. Dounia Home is on a mission to modernise Moroccan design reimagining the traditional techniques and craftsmanship into sophisticated collections that have sustainability at their heart.

We talk about:

Taking decision to leave her job to start her own business Researching her idea and spending time in Morocco travelling the country and getting to know the different crafts from a a designer perspective Using her designer’s eye to modernise the old styles Leveraging trade shows to build her brand name, awareness and credibility The importance of knowing her audience and getting in front of them Managing a business between the US and Morocco, and why a process is key Producing in Morocco and working with artisan groups How government support has helped develop and grow her business Designing for sustainability and not trends Finding and attracting collaborations Looking to the future of design Being bold and not being afraid to reach out for opportunities What being in business has taught her about herself

Links and resources mentioned in this episode

Maison de l’artisan - http://www.maisonartisan.ma

Elle Decor - https://www.elledecor.com

House Beautiful - https://www.housebeautiful.com

Handmade Contemporary Fair (HmC) - http://www.artlogic.co.za/fairs

Aphrochic - https://www.aphrochic.com

Where you can go to find out more about Dounia and Dounia Home:

https://www.douniahome.com

@douniahome - https://www.instagram.com/douniahome/

Get the full show notes at: www.atelier55design.com/podcast

Behind the Design is brought to you by atelier 55

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