Behind the Brand with Bryan Elliott artwork

You Should Be Running Your Business Like THIS! | Cale Owen, CEO of Gym Launch | Podcast series / Marketing

Behind the Brand with Bryan Elliott

English - July 09, 2023 00:00 - 1 hour - 52.3 MB - ★★★★★ - 28 ratings
Business Society & Culture marketing branding brand strategy behind the brand bryan elliott entrepreneurship entrepreneur business strategy brand marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


I really think you’re going to like this one with Cale Owen, CEO of Gym Launch, Prestige Labs, and GymOwners.com. Cale was running his own struggling gym business when he met Alex & Leila Hormozi, founders of Gym Launch. Within a short amount of time, he basically went from gym owner to jumping on board Gym Launch where he was in sales to CEO in about 5 years. Here’s what Alex had to say about Cale.

Now you could say that it may be in Alex’s best interest to support his appointed CEO —but you can’t fake the funk as they say. And Founders don’t always get along with their CEOs nor do they get much time if they don’t perform.

Remember the movie The Founder, starring Michael Keaton — an American biographical drama of businessman Ray Kroc that depicts the founding story of McDonalds? Nick Offerman plays one of the original McDonald brothers and they not only don’t ever see eye-to-eye with Ray Kroc, but Kroc ends up out witting them and pushing them out of the business altogether. The lesson here for me is, If you’re a founder and you find a great CEO who can do the job better than you, get out of the way and take the profits right to the bank.

Cale and I also talked about growing up playing baseball and some possible business lessons from arguably the best hitter in the game, Ted Williams. Williams was obsesses with stats and science of how to optimize his swing and batting average. He labeled the strike zone with ball placement from 200-400. Sure, he could hit a ball that was in the zone a little high and inside but it would only yield a .310 average. What Williams was waiting for was the pitch chest high down the middle that he could hit every time for .400.  My conversation with Cale is definitely chalked full of lessons and worth a listen. Here we go!

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