TOMS - Blake Mycoskie
Behind the Brand with Bryan Elliott
English - March 03, 2019 16:58 - 37 minutes - 25.9 MB - ★★★★★ - 28 ratingsBusiness Society & Culture marketing branding brand strategy behind the brand bryan elliott entrepreneurship entrepreneur business strategy brand marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Blake Mycoskie is the Founder and Chief Shoe Giver of TOMS, and the person behind the idea of One for One®, a business model that helps a person in need with every product purchased.
A simple idea has grown into a global movement: TOMS Shoes has provided over 86 million pairs of shoes to children since 2006, TOMS Eyewear has restored sight to over 600,000 people since 2011 and TOMS Roasting Company has helped provide over 600,000 weeks of safe water since launching in 2014. In 2015, TOMS Bag Collection was founded with the mission to help provide training for skilled birth attendants and distribute birth kits containing items that help a woman safely deliver her baby. As of 2016, TOMS has supported safe birth services for over 25,000 mothers.
TOMS humble beginnings happened unintentionally. While traveling in Argentina in 2006, Blake witnessed the hardships faced by children growing up without shoes. His solution to the problem was simple, yet revolutionary: to create a for-profit business that was sustainable and not reliant on donations. Blake's vision soon turned into the simple business idea that provided the powerful foundation for TOMS.