Tracy Call disconnected from her business to “stress test” her team. The results changed her business (Media Bridge Advertising), her marriage and her views on effective leadership. Here’s how. — BTB #20

Are you one of those leaders who constantly thinks, “I could let someone else handle this, but it’ll be easier if I just do it myself”? It’s a common trait among CEOs, especially entrepreneurs who start their businesses from scratch. Recognizing that she was one of those people, Media Bridge founder and CEO Tracy Call did a radical thing: For an entire month, she completely disconnected from her business and traveled with her family. The intent was to empower her team and train her clients not to depend on her. What she didn’t expect was how the experience would dramatically affect her personal life. In this provocative “Behind the Billboard” episode, hear about Tracy’s fascinating business journey and learn about her against-the-grain approaches to hiring, goal-setting, handling client relationships, separating your personal identity from your business identity, being transparent, leading with the heart, and just plain having fun.