{Episode 13} - How to Build Your Brand Architecture
Behind Her Brand w/ Kimberly DeShields-Spencer
English - February 04, 2022 21:00 - 11 minutes - 8.09 MB - ★★★★★ - 4 ratingsMarketing Business branding marketing women community business development career development Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
I know this may not sound exciting but it is seriously the most important area to focus on! The foundation - your brand architecture.
Brand architecture might not sound like the most exciting part of your identity but it is crucial to running a successful company.
Just like the blueprint for a house, your brand architecture is the map that organizes your services and products into a lucrative strategy for success. A comprehensive brand architecture definition can help your organization to grow, evolve and transform over time, into something that attracts a broad range of potential customers.
So we are going to dive into today! Grab your pen and paper and let's dive in.
About Behind Her Brand:
Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.
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www.behindherbrand.net
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