Behind Her Brand w/ Kimberly DeShields-Spencer
51 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 4 ratingsThe Behind Her Brand podcast uncovers proven marketing and branding strategies for building your business and career.
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Episodes
{Episode 37} The GIft of Pausing
March 19, 2024 13:00 - 10 minutes - 7.05 MBOne of the best gifts you can give yourself is the gift of pause. Pausing can have a positive impact on your business. Listen how pausing can really shift the direction of your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals who are risk takers, creative, focused, family-oriented, purposed driven, and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand w...
{Episode 36} 4 Signs It's Time to Re-Brand
June 20, 2023 14:00 - 15 minutes - 10.6 MBYour brand is your business’s most valuable asset. We’ve seen firsthand how the power of a brand can influence action. Smart companies rebrand because they know that good design mixed with an established rebranding process is a winning formula for success. Whether you’re attempting to introduce your business to a new target audience or your current messaging and image is outdated, it’s important to consider rebranding carefully and make sure your core leaders are aligned, so your brand can ...
{Episode 35} 3 Things That Paralyze Your Growth as a Business Owner
June 13, 2023 14:00 - 14 minutes - 9.77 MBYou know that saying that sometimes we can be our worst enemy. That is so true and it is one of the hardest things to see. So, let's talk about ways to ensure you don't hinder your growth. In this episode we talk about 3 key areas that can hinder your growth as a business owner and how you can avoid them. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and co...
{Episode 34} Link Marketing is the New Networking
June 06, 2023 14:00 - 9 minutes - 6.5 MBLink marketing and building is not some technical SEO-type of under-the-hood tactic. It is the new networking, and no matter what Google does to try to devalue backlinks, link marketing remain an important factor in terms of showing up when people search for the things that you want them to find you for online. In this episode we talk about one of the most effective ways to build link marketing into your growth strategy. About Behind Her Brand: Behind Her Brand is a community of women bu...
{Episode 33} Back to the Basics
May 30, 2023 14:00 - 16 minutes - 11.4 MBIn this episode we are going to dive back into the core basics of what really makes your marketing work for you. Grasping these basics can shift the results you gain from your marketing. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand ww...
{Episode 32} Which Seed Are You?
May 23, 2023 14:00 - 13 minutes - 9.33 MBThis episode is a different. We are going to dive into talk about the "seeds" that affected how you are growing and developing yourself. You will be able to identify your blind spots, areas of growth and whether you are developing yourself towards a real harvest in your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building busin...
{Episode 31} The Intrigue Factor
April 11, 2023 13:00 - 13 minutes - 9.27 MBIn a world that is so noisy and every brand is competing for attention - you must know how to generate real interest with your brand. If you are blending in and not standing out, your brand can get lost. We are going to address key ways to create intrigue when it comes to your brand. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building bu...
{Episode 30} Building Brand Trust
April 07, 2023 14:00 - 13 minutes - 9.49 MBCan your company be trusted? Can your clients trust what you share you will deliver? It’s not an understatement to say that the level of trust generated by your company can make or break your customer relationships, brand mission, and brand image. Brand trust is vital to a company's livelihood. Brands are built through the consistent delivery of the brand promise through all your touch points. So how do you build and keep this trust? We are doing to dive into that today. About Behind He...
{Episode 29} 6 Ways to Create Engagement with Your Customers
January 24, 2023 13:00 - 15 minutes - 10.4 MBCustomer engagement is one of the most pressing issues today. Why? Because it underscores the entire reason why business owners market: to build relationships with customers that will ensure you are their choice, enjoy and benefit from your product or service, keep coming back for more, and tell their friends, family or colleagues to try it too. In order to acquire, convert, retain customers – and turn them into advocates – you need to engage them. To connect with them in an appropriate, e...
{Episode 28} Keys Areas That May Be Holding Your Business Back
December 22, 2022 15:00 - 15 minutes - 10.7 MBOne thing I believe in is strategy before tactics. In this episode, we’re going to focus on the key areas that may be holding your business back. We are going to dive into these key areas and how you can use them as pillars to help you build a systematic approach to marketing and growing your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and commit...
{Episode 27} Why Problem Solving is Key to Marketing Success
December 15, 2022 15:00 - 15 minutes - 10.6 MBOne of the keys to business success is your ability to problem solve. People are always going to have problems, so as a professional or business owner, your job is to solve these problems for the audience that you serve. Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because people will always look for better and faster ways to get what they’re looking for. What we are going to go over are helpful tips on how to int...
{Episode 26} Let's Create Stress Free Content
August 29, 2022 15:00 - 12 minutes - 8.81 MBThe one constant frustration I hear is about the need to create so much content. It can be a struggle at times if you are just not feeling creative. What we are going to talk about are easy ways for you to create a bank of content consistently. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their f...
{Episode 24} Can I Pick Your Brain?
August 08, 2022 12:00 - 14 minutes - 10.1 MBIt’s a request that many people of any industry have gotten at some point: “Can I buy you coffee and pick your brain?” While well-intentioned, execution is everything, and sometimes these requests for a casual, informational interviews can feel very transactional. So we are going to go over a few ways that you can address that question. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, famil...
{Episode 25} Slap Stick Marketing
August 06, 2022 12:00 - 11 minutes - 7.88 MBSo, I came up with this term "slap stick marketing" based on the type of marketing I have seen people do - that is not generating the desired results. You want your marketing to create a response from your audience. You put in the hard work to create great content. However, if you are not positioning your marketing well, it can land flat. Today we are going to talk about what this type of marketing is and how you can avoid it. About Behind Her Brand: Behind Her Brand is a community of...
{Episode 23} 2 Mistakes Made in Marketing
July 25, 2022 15:00 - 13 minutes - 9.22 MBThere is so much information out there when it comes to marketing. There is countless of information on engagement, social media, strategy, etc. However what we are going to talk about is different. Today we are going to go over 2 areas in marketing that often is not discussed but can be very impactful to your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purpos...
{Episode 22} The One Funnel You Must Have
July 11, 2022 13:00 - 10 minutes - 6.95 MBThere is so much talk about the importance of having various funnels in your business. It can be confusing on which one do you choose for your business. We are going to talk about a funnel that is critical to the success and growth of your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless the...
{Episode 21} How to Become an Influential Expert
May 08, 2022 23:00 - 12 minutes - 8.97 MBIn a world where too many people claim to be experts, it becomes even more important to be one, and ensure the right audience is aware of it. When you’ve cultivated genuine expertise, shared your knowledge generously, and worked to increase the scale of your impact by reaching more people, you’ve become someone that people respect and will listen to. So the question is - how do you cultivate being an influential expert? So today, we are going to dive in to this question. About Behind Her...
{Episode 20} The 5 Best Questions to Ask Any Client/Customer
April 21, 2022 18:00 - 14 minutes - 10.2 MBOne of the best ways to know if your marketing is working for you o is to ask your clients. As easy as that sounds, I find that most people don't ask the questions that can ensure their marketing efforts are effective. So today, we are going to dive in to these questions. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses an...
{Episode 19} - Redefining Your "Ideal" Client
April 05, 2022 14:00 - 15 minutes - 10.5 MBThere is so much discussion about defining or creating your ideal client profile. However, I want to share another perspective of the "ideal client" framework. Being able to be clear about who your client makes the biggest difference in who you market and build your brand. Please note this episode is NOT about an avatar or anything like that. This episode is offering another way to consider defining your "ideal" client. About Behind Her Brand: Behind Her Brand is a community of women bu...
{Episode 18} - What Meeting Planners Look For When Booking a Speaker
March 29, 2022 14:00 - 13 minutes - 9.59 MBWhat we are going to cover today is what meeting planners look for when booking a speaker. Despite what you may hear, companies are still booking speakers for their respective events. However, what you may be surprised to learn is what they focus on the most. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that...
{Episode 17} - 3 Ways to Grow Your Audience
March 17, 2022 15:00 - 12 minutes - 8.44 MBNo matter whether you are a fellow blogger, a leadership consultant, a non-profit owner, an online small business owner, or maybe looking to grow your social media following, you want to grow your audience. What we are going to cover today are three ways you can grow your audience quickly. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to buildi...
{Episode 16} - How to Create Engaged Marketing
February 24, 2022 14:00 - 13 minutes - 9.55 MBWe are going to dive in and talk about how can you develop the type of marketing that is engaging, attractive and responsive. This is a great podcast for those who don't want to just post and roll. You want your marketing to build your business. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their f...
{Episode 15} - Imitation is Not Flattery
February 24, 2022 12:00 - 13 minutes - 9.31 MBI am a huge believer that each of us can truly great incredible programs, services and/or products without copying another person’s intellectual property. However, the issue of developing originally content is a struggle for many entrepreneurs. Today I am going to offer some suggestions on how you can infuse more creativity in how you develop your programs and services. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk ...
3 Branding Mistakes To Avoid
February 04, 2022 21:00 - 12 minutes - 8.34 MBIt happens far too often! You work hard to build an incredible brand and you are not seeing the results. This can leave you feeling like you are missing the mark somewhere. We are going to deep dive into three branding mistakes to avoid. This podcast will help you avoid common pitfalls so that you can develop a brand that can grow and become marketable. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creati...
{Episode 13} - How to Build Your Brand Architecture
February 04, 2022 21:00 - 11 minutes - 8.09 MBI know this may not sound exciting but it is seriously the most important area to focus on! The foundation - your brand architecture. Brand architecture might not sound like the most exciting part of your identity but it is crucial to running a successful company. Just like the blueprint for a house, your brand architecture is the map that organizes your services and products into a lucrative strategy for success. A comprehensive brand architecture definition can help your organization to ...
{Episode 14} - 3 Branding Mistakes To Avoid
February 04, 2022 21:00 - 12 minutes - 8.34 MBIt happens far too often! You work hard to build an incredible brand and you are not seeing the results. This can leave you feeling like you are missing the mark somewhere. We are going to deep dive into three branding mistakes to avoid. This podcast will help you avoid common pitfalls so that you can develop a brand that can grow and become marketable. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creati...
How to Build Your Brand Architecture
February 04, 2022 21:00 - 11 minutes - 8.09 MBI know this may not sound exciting but it is seriously the most important area to focus on! The foundation - your brand architecture. Brand architecture might not sound like the most exciting part of your identity but it is crucial to running a successful company. Just like the blueprint for a house, your brand architecture is the map that organizes your services and products into a lucrative strategy for success. A comprehensive brand architecture definition can help your organization to ...
7 Ways We Make Business Too Hard
December 07, 2021 23:00 - 15 minutes - 11 MBWhenever I host an event, attend a networking meeting or work with my clients, I meet business owners who make things harder on themselves. I just hate seeing that. At times we can stand in our own way of moving our businesses forward. Here are several ways that I see this showing up. Determine if any of these apply to you. If they do, determine how you will make a commitment to change. About Behind Her Brand: Behind Her Brand is a community of women business owners and career profession...
{Episode 12} - 7 Ways We Make Business Too Hard
December 07, 2021 23:00 - 15 minutes - 11 MBWhenever I host an event, attend a networking meeting or work with my clients, I meet business owners who make things harder on themselves. I just hate seeing that. At times we can stand in our own way of moving our businesses forward. Here are several ways that I see this showing up. Determine if any of these apply to you. If they do, determine how you will make a commitment to change. About Behind Her Brand: Behind Her Brand is a community of women business owners and career profession...
The Value of Risk
November 22, 2021 22:00 - 17 minutes - 12.4 MBWe are going to explore the value of risk. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t
{Episode 11} - The Value of Risk
November 22, 2021 22:00 - 17 minutes - 12.4 MBWe are going to explore the value of risk. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t
{Episode 10} - Barriers to Business Growth
October 28, 2021 11:00 - 13 minutes - 9.39 MBOne of the big questions I get from new clients all the time is, “Why am I not generating new business? What am I doing wrong?” You know it is very overwhelming trying to decide what to do and when. I totally understand that because I was there several years ago. I was spinning my wheels and not going anywhere at all. I had to really understand what my market needed from me, and how they needed it. We are going to explore this and ways to generate new leads in this podcast. About Behin...
Barriers to Business Growth
October 28, 2021 11:00 - 13 minutes - 9.39 MBOne of the big questions I get from new clients all the time is, “Why am I not generating new business? What am I doing wrong?” You know it is very overwhelming trying to decide what to do and when. I totally understand that because I was there several years ago. I was spinning my wheels and not going anywhere at all. I had to really understand what my market needed from me, and how they needed it. We are going to explore this and ways to generate new leads in this podcast. About Behin...
Get More Sales with These 5 Proven Headlines
October 26, 2021 11:00 - 13 minutes - 9.33 MBIn the world of marketing, your first impression — your headline — can determine with someone chooses to engage with you. It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over the years copywriting pros have used several headline formulas that always work well. Here are my favorite...
{Episode 9} - Get More Sales with These 5 Proven Headlines
October 26, 2021 11:00 - 13 minutes - 9.33 MBIn the world of marketing, your first impression — your headline — can determine with someone chooses to engage with you. It’s important to realize that headlines work best when they appeal to your reader’s interests (not yours). And not only can they *grab attention*, they can also make your message easy to read, convey your main selling points, and lead your customer to a sale. Over the years copywriting pros have used several headline formulas that always work well. Here are my favorite...
KLT Factor
October 24, 2021 02:00 - 15 minutes - 10.6 MBHere’s the deal – in every way, shape and form that your business comes into contact with prospects and customers you are performing a marketing function. So let me ask you this – have you considered the impact or lack of impact of every touch point in your customer’s journey? This is where the KLT Factor comes into play. Come Listen. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family o...
{Episode 8} - KLT Factor
October 24, 2021 02:00 - 15 minutes - 10.6 MBHere’s the deal – in every way, shape and form that your business comes into contact with prospects and customers you are performing a marketing function. So let me ask you this – have you considered the impact or lack of impact of every touch point in your customer’s journey? This is where the KLT Factor comes into play. Come Listen. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family o...
{Episode 7} - The Final 2 Minutes in Your Business
October 21, 2021 03:00 - 13 minutes - 9.53 MBWhenever I am watching the basketball, I notice my family and friends would sit at the edge of their seats during the 4th quarter, especially for the last 2 minutes of the game. That is when the players go into another dimension. Regardless of how exhausted those players were they played full-out until that final second ends and the buzzer goes off. No matter what obstacles the opponent tries to do, the other team plays very hard to reach that basket. That is what you have to do in your bu...
7 Branding Blunders that Prevents: Growth / New Clients / Leverage
October 21, 2021 03:00 - 17 minutes - 11.9 MB7 Branding Blunders that Prevents: Growth / New Clients / Leverage About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t
{Episode 6} - 7 Branding Blunders that Prevents: Growth / New Clients / Leverage
October 21, 2021 03:00 - 17 minutes - 11.9 MB7 Branding Blunders that Prevents: Growth / New Clients / Leverage About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in. Behind Her Brand www.behindherbrand.net BHB YouTube Channel https://bit.ly/39UYh9t
The Final 2 Minutes in Your Business
October 21, 2021 03:00 - 13 minutes - 9.53 MBWhenever I am watching the basketball, I notice my family and friends would sit at the edge of their seats during the 4th quarter, especially for the last 2 minutes of the game. That is when the players go into another dimension. Regardless of how exhausted those players were they played full-out until that final second ends and the buzzer goes off. No matter what obstacles the opponent tries to do, the other team plays very hard to reach that basket. That is what you have to do in your bu...
{Episode 4} Creative Ways to Beat Stagnation with your Marketing
September 19, 2021 11:00 - 12 minutes - 8.87 MBHave you ever felt stagnant in your creativity when it comes to your marketing where you feel like, man, I cannot seem to come up with anything creative to do at this moment. On this episode, we are going to explore a couple of ways for you to revive your creativity so that you'll have some different ways of looking at how to approach your marketing. Come, listen. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers...
Feel. Know. Do.
September 19, 2021 11:00 - 12 minutes - 8.81 MBOne of the absolutely most asked questions that I get is, Kim, what do I say? What do I write? What do I communicate when it comes to my marketing? It is literally one of the areas that people are the most frustrated and the most scared of because they don't know what to say, and they want to say the right things. So in this episode, we are going to take a deep dive into how you can write more effectively. Come, listen. About Behind Her Brand: Behind Her Brand is a community of women ...
Creative Ways to Beat Stagnation with your Marketing
September 19, 2021 11:00 - 12 minutes - 8.87 MBHave you ever felt stagnant in your creativity when it comes to your marketing where you feel like, man, I cannot seem to come up with anything creative to do at this moment. On this episode, we are going to explore a couple of ways for you to revive your creativity so that you'll have some different ways of looking at how to approach your marketing. Come, listen. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers...
{Episode 5} Feel. Know. Do.
September 19, 2021 11:00 - 12 minutes - 8.81 MBOne of the absolutely most asked questions that I get is, Kim, what do I say? What do I write? What do I communicate when it comes to my marketing? It is literally one of the areas that people are the most frustrated and the most scared of because they don't know what to say, and they want to say the right things. So in this episode, we are going to take a deep dive into how you can write more effectively. Come, listen. About Behind Her Brand: Behind Her Brand is a community of women ...
{Episode 2} Financial Triggers: What You Can Do to Stop Them
September 19, 2021 10:00 - 14 minutes - 9.94 MBOne of the most crippling triggers that a business owner can face are financial triggers. They can halt your progress. They can halt your creativity. They can even halt how you see yourself. So in this episode, we are going to examine several different financial triggers and how you can address them and how you can ensure that you recognize when they come up and how you can handle them when they become present. So come and listen. About Behind Her Brand: Behind Her Brand is a community of...
{Episode 3} Mindset Triggers: What Can Stop You
September 19, 2021 10:00 - 14 minutes - 10.3 MBOne of the most powerful instrument that we have at our disposal is our mind. And with that comes with how we see ourselves, how we speak to ourselves, how we treat ourselves and what we believe about ourselves. Our mindset literally affects every single thing that we do in business and in our careers. So in this episode, we're going to dive a little deep into mindset triggers because I feel like these are very influential in how you proceed, going forward. Come, listen. About Behind Her Br...
Financial Triggers: What You Can Do to Stop Them
September 19, 2021 10:00 - 14 minutes - 9.94 MBOne of the most crippling triggers that a business owner can face are financial triggers. They can halt your progress. They can halt your creativity. They can even halt how you see yourself. So in this episode, we are going to examine several different financial triggers and how you can address them and how you can ensure that you recognize when they come up and how you can handle them when they become present. So come and listen. About Behind Her Brand: Behind Her Brand is a community of...
Mindset Triggers: What Can Stop You
September 19, 2021 10:00 - 14 minutes - 10.3 MBOne of the most powerful instrument that we have at our disposal is our mind. And with that comes with how we see ourselves, how we speak to ourselves, how we treat ourselves and what we believe about ourselves. Our mindset literally affects every single thing that we do in business and in our careers. So in this episode, we're going to dive a little deep into mindset triggers because I feel like these are very influential in how you proceed, going forward. Come, listen. About Behind Her Br...
{Marketing} - 7 Critical Marketing Factors You Need in Place
September 15, 2021 16:00 - 18 minutes - 12.9 MBIf you've ever wondered, what does my marketing need to be effective, engaging, and interactive? More importantly, what does my marketing need to really, truly generate the results that I'm looking for? If you are asking yourself those questions, this is the episode for you. So come on in and listen. About Behind Her Brand: Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and comm...