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Maintaining a brand: how to keep true to a brewery's story
Beer Me!
English - July 15, 2019 16:24 - 30 minutes - 27.8 MBFood Arts Society & Culture education agriculture beer beer industry full service radio beer me the line hotel brewing washington dc food Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Beer Canning and Clarity
Next Episode: Beer importers and beer trends in New Orleans
We chat with Neil Callaghan, Brand Manager of Cigar City Brewing Company. Originally opened in 2009, this brewery has grown significantly. They now distribute throughout the U.S. and to 15 other countries around the world. How does a small brewery stay true to their brand, their story? This question is answered along with a few detours.