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Craft Beer Marketing: Well Deserved Recognition
Beer Me!
English - November 05, 2021 18:28 - 29 minutes - 68 MBFood Arts Society & Culture education agriculture beer beer industry full service radio beer me the line hotel brewing washington dc food Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Craft Beer Evolution, For Everyone
Next Episode: Hard Seltzer 101
All breweries have stories to tell, but how they tell them has developed drastically over the years. Jim McCune, co-founder of the Craft Beer Marketing Awards joins the show to talk about how beer marketing is constantly reinventing and pushing new boundaries. Beer can art alone is a prime example of that. He also shares insights into often overlooked ways a brewery can share their story.