This Is Us

Back in 2014, Elyse and Brad had what they thought was a pretty straightforward idea: to have a baby! Turns out, it wasn't going to be so straightforward after all. 

What followed were three grueling years of charting temperatures, peeing on sticks, having nervous breakdowns in the baby section of Target and blowing up multiple friendships. And that was all before going to their very first fertility clinic appointment.

The silver lining? Going through this incredibly isolating and horrific experience gave them the idea behind Fruitful Fertility - the company they founded which connects people emotionally struggling with infertility, IVF and miscarriages with a fertility mentor - someone who has "been there and injected that."