Are TikTok and Reels Really Necessary for Ecommerce Brands?

Forgive me if I start these show notes with one word: ugh. 

I do not like social media. Okay—wait. It’s not that I don’t like social media. It’s that I would about a billion times rather be working on product development or helping my students launch their online stores than making videos.

Truth: TikTok nearly TRAUMATIZED me. 

My friend, the very idea of me having to dance and point…oh dear heavens...makes me want to lie down. 

And the thing is, so many of my students are the same way. They feel very uncomfortable about the idea of creating Instagram reels or TikTok videos that showcase themselves—and that ultimately require them to be the face of their brands.

So that leads to this question: are TikTok and Instagram reels REALLY necessary tools to use for ecommerce brands?

We will let my amazing guest Elise Darma answer that question.

Elise is an authority on Instagram and TikTok and educates business owners on how to make the most of these platforms in ways they’re comfortable with.

Listen along to this episode—the first of a three-part series—as Elise shares must-know information based on her knowledge and insights.

Additional Resources:

Look for Episodes 2 and 3 featuring Elise Darma, coming soon.

Where to Find Elise: 

Online: EliseDarma.com

On Instagram: @elisedarma

On YouTube: youtube.com/ElisaDarma

On TikTok @elsedarma

Connect with Alison: 

Online: alisonjprince.com

Facebook: @alisonjprince

Instagram: @alisonjprince

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