Rapid Retail Reinvention. Fireside chat with Anthony Saniger, Founder & CEO, Standard Dose
INNOCOS: Nurturing Beauty Brands for Global Impact.
English - September 14, 2020 12:00 - 1 hour - 42 MBFashion & Beauty Arts Education How To beauty innocos innovation bluebeauty marketing communications events Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Standard Dose revolutionised the CBD industry in 2019 with its rigorously lab-verified, beautifully curated digital platform of CBD beauty and wellness products and elegant experiential space in NYC, with plans afoot for LA and London. But with the COVID-19 pandemic shuttering stores, even as the demand for Standard Dose’s products skyrocketed, Anthony Saniger, CEO & Founder, had to rework the Standard Dose model overnight.
This informal fireside chat and Q&A, hosted by Innocos, and led by Joanne Bell of London-based brand agency Free The Birds, will see Anthony talk through:
How Standard Dose brand came into being, and what made it unique in CBD
Why the experiential space was so integral to the plant-based wellness brand and its community
What actions Standard Dose took to pivot and recreate its brand experience to digital-only
How it is maintaining its core brand principles, even while adapting at high speed
What impact the COVID-19 experience has on its vision for 2020 and beyond