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How to Capture the Hearts and Minds of Generation Z?
INNOCOS: Nurturing Beauty Brands for Global Impact.
English - July 15, 2021 06:00 - 29 minutes - 20.1 MBFashion & Beauty Arts Education How To beauty innocos innovation bluebeauty marketing communications events Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
As the power of the Gen Z consumer continues to rise, and its ability to disrupt becomes more evident, businesses will be required to deploy different marketing approaches to appeal to them. Next-generation consumers need next-generation marketing. This session is based on in-depth research of Gen Z consumers and what it takes to capture their hearts and minds.
Learn more about it from a new book by Hana Ben-Shabat, founder of Gen Z Planet. GenZ 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.
Order it now and get 20% discount available exclusively to INNOCOS members with a promo code INNOCOS: Gen Z Planet - Research, Keynotes, Advisory - Books & Reports .
You can also meet Hana Ben-Shabat, the author, and facilitator Kelly Kovack at the next INNOCOS summit www.innocosevents.com