Collaborative Business Expansion

INNOCOS: Nurturing Beauty Brands for Global Impact.

English - September 14, 2020 12:00 - 1 hour - 42.5 MB
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According to Donald Robertson, when asked by Kelly Kovack about your philosophy and criteria, when considering collaboration.

@drawbertson (6:20):

I really like a “bad idea”. If you are super comfortable to pitch a Collab that just makes a perfect sense and it feels super safe and comfortable, don’t even border pitching. The consumers these days want to be surprised…And you have to keep the “bad ideas” alive, you have to feed them like a baby because people will try to kill them:

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