1.How small brands can be competitive in crisis.

Presenter: Daniel André Langer, Chief Executive Officer Équité & Professor of Luxury Strategy.

Many brands that have been passive in previous crises lost relevancy in a dramatic way. Now is the time to act fast. Every crisis is an opportunity for agile brands to create stronger consumer connections and more extreme value, which is especially important for smaller brands. Now is the time to reevaluate, fix gaps, advance in digital mastery, and inspire customers through relevant content, ideas, and actions. The webinar will focus on leadership principles and strategies that smaller brands can apply in the current crisis to gain competitive advantage.