Paul Evers is the Co-Founder & CEO of RIFF, America's first certified carbon-neutral energy drink.

Paul did some research and discovered a massive problem, 70% of the fruit that surrounds our beloved, sacred coffee beans goes to waste.

And this fruit? It’s a superfruit (if such a term exists) that also happens to be caffeinated.

Paul discovered a way to make a carbon-neutral energy drink from this, helping out farmers, the planet, and consumers in the process.

It’s the exact kind of idea that I love so much, and it’s hard to believe that no one has done it until now.

His Oregon-based start-up has already raised several million in funding and has been featured on many of the world’s top media outlets. 

➡️ Episode Highlights

➡️ https://letsriff.com/