You're Not Selling What You Think You Are, Outsmarting The Incumbents, And Sales Meetings Gone Wrong, with Gavin Tye, Founder of Sales Market Fit

The Push

English - March 17, 2021 01:00 - 1 hour - 53.5 MB
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Previous Episode: Building A Business As A Teenager, Firing Your Customers, And Becoming An Author, With Jason Andrew, Co-Founder of SBO Financial

Next Episode: Profit By Design, Customer Centricity, And Segmenting Your Customers on What They Value, with Mark Hocknell

This episode features Gavin Tye, Founder of Sales Market Fit and Sales Director of MyPass Global.

Gavin has spent time a ton of time working in sales, and this was what we talked about at length.

We talk about:

- How badly it can go wrong in a sales meeting
- How to outsmart the incumbents when you have a smaller budget
- Why you are not selling what you think you are
- How empathy can be a salesperson’s best friend.
- Why a sale is not binary
- Why you really have a demand problem, not a sales problem
- Many funny incidents that have happened in Gavin's life.

Most of the conversation centred around the last couple of years as Gavin has been on the podcast previously, and we discussed his early life there.

If you would like to go back and listen to that episode you can find it in Season 1.

But for now, we hope you enjoy this episode.