What should a startup's marketing budget look like?
The Push
English - June 16, 2024 03:00 - 37 minutes - 25.6 MBEntrepreneurship Business Science Social Sciences business entrepreneurship marketing startups Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This episode is all about marketing budgets for startups. With so much chaos - where should we even invest?!
Founder (and main character), Jordan, has now seen success in converting 5 of 10 free users to paid for his company Writrrr.
But now he has been advised by his board to build out a marketing budget and plan for next FY to scale this success further and faster.
So where should Jordan begin?!
Some of the specifics this episode will cover include:
- Best place to start - how to reverse engineer a lead generation strategy based on the CAC and desired number of leads, a clear roadmap to define their marketing budgets.
- The significance of data-driven decision-making,
- Pinpointing effective channels and messaging through growth testing.
- The crucial role of hiring skilled personnel - but only at the right time...
- The importance of considering customer success and retention in budget planning.
Who should listen to this episode?
Startup leaders, CEOs, Founders, sales and marketing manager of early-stage companies, small business owners, marketing professionals who work in small sized businesses, and of course, just the generally curious...
This episode was co-hosted by Jack Ferguson and Alex Urquhart
Find Jack on LinkedIn here: Jack Ferguson: Overview | LinkedIn
Find Alex on LinkedIn here: Alex Urquhart | LinkedIn
Find The Push on LinkedIn here: The Push: Overview | LinkedIn
Visit Jack’s personal website here: Jack Ferguson — Brand Strategist
Visit Alex’s website here: https://market-science.co