Roy Sexton: Signal Boosting, Reciprocation, and Acknowledging Your Social Media Community

BE THAT LAWYER

English - October 05, 2020 08:00 - 31 minutes - 29.3 MB
Marketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Jon Vegosen: Client-Centric Business Development

Next Episode: Gary Johnson: Profitable Marketing Strategies to Build Your Book of Business

In this episode, Steve Fretzin and Roy Sexton discuss:

Defining business development and marketing, the relationship is between the two, and how best to integrate them. Listening to the coaches you bring in until it is built and hardwired into your DNA. Getting the full value out of your content and of social media. Being engaged in the social media community.

Key Takeaways:

Marketing shows you where the door is, business development helps you walk through it.The business development technique you hold near and dear is not a silver bullet. It's what you do with it. It's how you develop relationships and how you build a book of business. With commitment, there is growth. Business development is a learned thing - you just have to stick to the regiment. The days of being able to avoid social media are over.

"We call it a rule of three. If you're speaking somewhere or you've written something, you've three bites at the apple on social media to promote that, at minimum. There's the time leading up to the webinar you're about to promote and promote that more than once." — Roy Sexton

Connect with Roy Sexton:

LinkedIn: linkedin.com/in/royesexton/

Website: ClarkHill.com

Twitter: twitter.com/roysexton

Facebook: facebook.com/roy.sexton

Blog: ReelRoyReviews.com

Books:

Reel Roy Reviews: Vol. 1: Keepin’ It Real - amazon.com/Reel-Roy-Reviews-Keepin-Real/dp/0615964907Reel Roy Reviews: Vol. 2: Keep ‘Em Coming - amazon.com/gp/product/0692360433/ref=dbs_a_def_rwt_bibl_vppi_i0

YouTube: youtube.com/roysexton

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin