Gary Johnson: Profitable Marketing Strategies to Build Your Book of Business

BE THAT LAWYER

English - October 12, 2020 08:00 - 33 minutes - 31 MB
Marketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Roy Sexton: Signal Boosting, Reciprocation, and Acknowledging Your Social Media Community

Next Episode: Brian Weinthal: Failing Forward with Business Development

In this episode, Steve Fretzin and Gary Johnson discuss:

Building networking and marketing strategies based on your strengths and your target market, not just what everyone else is doing. Tangible tactics to marketing your business. Writing a strategic business development plan and tweaking it as needed. Making connections and networking with TALENT. Getting the most out of networking on Zoom and taking advantage of the technology we all have.

Key Takeaways:

A plan is great, but without action isn’t worth anything more than the paper and ink. Don’t be afraid to make mistakes. LinkedIn is a great platform to build new connections is a place where I find a lot of people are really messing things up because they're soliciting business from people they don't even have relationships with yetSet a goal - it gets the mind completely focused on that. Stories are very powerful ways of people remembering you, remembering what do you do, and, more importantly, how you helped that person out.

"Look at LinkedIn like you're at a networking event where you're shaking somebody's hand. It's the same thing." — Gary Johnson

Connect with Gary Johnson:

Website: j2marketingconsultants.com

LinkedIn: linkedin.com/in/j2marketingconsultants

Twitter: twitter.com/j2consultants

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!