Natalie Knowlton: The Changing Legal Field and Why Lawyers Should be Paying Attention

BE THAT LAWYER

English - December 11, 2023 09:00 - 30 minutes - 28.3 MB
Marketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Michael Liebowitz: Articulation in Marketing and Business Development

Next Episode: Philip Fairley: Video Content Marketing for Your Law Firm

In this episode, Steve Fretzin and Natalie Knowlton discuss:

The growing number of people DIYing their legal needs and why lawyers should be concerned. Non-lawyer ownership of law firms. Why lawyers should embrace thoughtful legal regulatory reform. Emerging business models in the practice of law.

Key Takeaways:

Law is both a profession and a business. Your law firm should be running as an actual business that provides legal services. Consumers are responding to the commoditization of the law - it is a way that consumers recognize and understand how to use. You can monetize legal information. There is a level of legal information you can package and sell that the average person just doesn’t know. Technology is causing a disruption and a change in the legal industry. That technology, such as AI, is likely here to stay and is only going to get more sophisticated.

"Regulatory reform is here to stay. I think the level of opposition we are seeing is a testament to the fact that it is here to stay." — Natalie Knowlton

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Get Visible: https://www.getvisible.com/

Episode References:

Final Event of 2023!: https://fretzin.com/eventsTalk Justice: https://legaltalknetwork.com/podcasts/talk-justice/Mathew Kerbis: https://www.linkedin.com/in/mathewrobertkerbis/

About Natalie Knowlton: Natalie Anne Knowlton is the Founder of Access to Justice Ventures, empowering entrepreneurs who are developing scalable access to justice solutions. She is a 2023 ABA Journal Legal Rebel and is listed among the ABA Legal Technology Resource Center’s 2022 Women of Legal Tech.

Connect with Natalie Knowlton:

Website: https://a2jventures.com/

LinkedIn: https://www.linkedin.com/in/natalieanneknowlton/

Twitter: https://twitter.com/natalalleycat

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!