Michael Liebowitz: Articulation in Marketing and Business Development

BE THAT LAWYER

English - December 07, 2023 09:00 - 35 minutes - 32.9 MB
Marketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Brooke Lively: Getting More of What You Want in Your Law Firm with EOS

Next Episode: Natalie Knowlton: The Changing Legal Field and Why Lawyers Should be Paying Attention

In this episode, Steve Fretzin and Michael Liebowitz discuss:

Behavioral neurology and how it relates to business development. Understanding your business identity and your identity in your business. Belief alignment, story connection, and the message you are conveying.Talking about the money and criteria for success early in the discovery process.

Key Takeaways:

All businesses are personal, all great businesses are very personal. The biggest mistake businesses of all sizes make is talking about what they do, and not what it means. Start with the outcome, then follow it up with the belief system. You need to talk about your business in a way that makes people want to work with you.

"We are excellent BS detectors. And what I mean by BS is Belief System. We learn this at a very young age. We intuitively know when someone is saying something they don't really believe." — Michael Liebowitz

Get a free copy of Steve’s book “Sales-Free Selling” here: www.fretzin.com/sales-free-selling

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Episode References:

ProVisors: https://provisors.com/Pivot: https://podcasts.apple.com/us/podcast/piv

About Michael Liebowitz: Michael creates messages that make more money. Lots of business owners struggle finding that one, perfect message that grabs attention, differentiates, and inspires people to want to work with them. My clients hire me to find theirs. He works with consultants and founders to get them saying all the right things in their marketing, networking conversations, and sales calls that generate more business.

The result:

Landing more of their ideal clients faster

Website and marketing is converting

Networking conversations produce results

Sales cycle is shorter

Connect with Michael Liebowitz:

Website: https://www.mindmagnetizer.com/

LinkedIn: https://www.linkedin.com/in/michaeljliebowitz/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve