Mike Capuzzi: Creative Marketing with a Book

BE THAT LAWYER

English - August 18, 2022 08:00 - 32 minutes - 30.1 MB
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Previous Episode: Mathew Kerbis: Becoming The Most Affordable Attorney in America

Next Episode: Jack Zinda: Building a Sustainable Practice of Any Size

In this episode, Steve Fretzin and Mike Capuzzi discuss:

Writing a quality book to stand out from the crowd. Why you should write a shook. Self-publishing versus working with a publisher versus a hybrid approach. Getting the buzz of the book out.

Key Takeaways:

Most people have not written a book. It is a way to differentiate yourself from your competition. Writing a shook - a short, helpful book - is a great option as most people don’t have time or attention spans for longer books. Self-publishing gives you more control than you would have with a big publisher. However, it does mean you have more responsibility for marketing and promoting your book. The key thing is the relationship you have - this may be online, on various social media platforms, or even with local businesses where your potential clients may be.

"When you are a book author of a quality book, it definitely positions you differently. In this day and age, a lot of people put a lot of respect on quality book authors." — Mike Capuzzi

Connect with Mike Capuzzi:

Website: https://bitesizedbooks.com/

Website: https://mikecapuzzi.com/

Podcast: https://authorfactor.com/

LinkedIn: https://www.linkedin.com/in/mikecapuzzihelps/

Get your FREE copies of Mike’s Magic Kit here!: https://mikecapuzzi.com/magic

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin