Kip Boyle: The Intimacy of Podcast Marketing

BE THAT LAWYER

English - January 20, 2022 09:00 - 36 minutes - 33.8 MB
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Previous Episode: Daniel Steinberg: Making Legal Easier for All Parties

Next Episode: Andy Stickel: Marketing is More than Leads

In this episode, Steve Fretzin and Kip Boyle discuss:

Becoming a professional who sells and serves people in the process.The changing of traditional selling techniques.Creative marketing to connect with your community.The unique, human connections of podcasting.

Key Takeaways:

People don’t want to connect with companies, they want to connect with people.The selling techniques of yesteryear don’t work and often turn people away.There is a relationship that gets established between a podcast host and the audience that you don’t even realize is happening.It is all about consistency.

"There's an intimacy that podcasts can create that the written ways of talking to people just don't." — Kip Boyle

Connect with Kip Boyle:

Website: https://www.cr-map.com

Podcast: cyberriskopportunities.com/podcast

LinkedIn: https://www.linkedin.com/in/kipboyle/

Twitter: https://twitter.com/KipBoyle

Book: https://www.amazon.com/Fire-Doesnt-Innovate-Executives-Practical-ebook/dp/B07M7KTZWX

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin