Andy Stickel: Marketing is More than Leads

BE THAT LAWYER

English - January 24, 2022 09:00 - 32 minutes - 29.6 MB
Marketing Business Management attorney branding business development law firm lawyer legal marketing origination steve fretzin technology Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Kip Boyle: The Intimacy of Podcast Marketing

Next Episode: Jennifer Bullock: Creating Your Own Harmonizing Book of Business

In this episode, Steve Fretzin and Andy Stickel discuss:

Overcoming analysis paralysis. Marketing beyond getting leads. Taking a lead through to a sell. Understanding the pain of your prospective clients and the impact that pain is having.

Key Takeaways:

Getting leads is rarely the problem. Follow up is the key - three times, three ways, and continuously reaching out. Nobody likes a linktree. Have a real person answer the phone. Focus on the end result, not on the vehicle for getting to that result.

"The way that you get someone to buy something is that when they're in so much pain, that the value of getting out of pain is greater than the value of the money. That's what attorneys need to learn how to do." — Andy Stickel

Connect with Andy Stickel:

Website: https://www.socialfirestarter.com/

Book: https://freebookforlawyers.com/test-drive-1

YouTube: https://www.youtube.com/channel/UCbRE2UVB83CCo4S9rFgZn0Q

LinkedIn: https://www.linkedin.com/in/andrewstickel/

Twitter: https://twitter.com/andystickel

Facebook: https://www.facebook.com/groups/marketingforlawyers/

Instagram: https://www.instagram.com/andrew.stickel/

Operation Underground Railroad: http://ourrescue.org/

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/