The Content Machine: How much is enough?

BBNmixtape

English - November 23, 2022 11:00 - 33 minutes - 23.1 MB - ★★★★★ - 2 ratings
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In this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event's highlights around long-term brand and marketing effectiveness, sustainability and the ongoing debate around how much content businesses need to produce to be effective and differentiating. Enjoy!