BBNmixtape
36 episodes - English - Latest episode: about 2 months ago - ★★★★★ - 2 ratingsCutting through the clutter of information to bring insights and wisdom for creating lasting impact in B2B marketing.
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Episodes
Interview with Latané Conant, CRO of 6sense
March 07, 2024 12:00 - 31 minutes - 21.5 MBIn this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie ahead and the impact of AI on marketing. Latané also shares insights on budget allocation, the role of the CRO, and the application of marketing strategies to post-sale activities.
Spotlight Strategies: Mastering Media Attention in B2B Marketing
November 08, 2023 05:00 - 29 minutes - 20.6 MBIn this thought-provoking episode of "Spotlight Strategies," we delve into the diverse landscape of media platforms and dissect their roles in capturing and maintaining the attention of B2B audiences. Join us as we explore the unique dynamics of various media types, from display advertising to social media and video content. We'll analyze the effectiveness of each medium in conveying complex B2B messages and discuss how this relates to Share of Voice and building lasting connections with you...
B2B Blueprint: Content Planning Mastery
October 07, 2023 09:00 - 24 minutes - 16.6 MBThis episode of BBNmixtape dives deep into the art and science of crafting and planning content for the business-to-business realm with Michelle Crawley from BBN's partner TricomB2B. If you've ever wondered how to tailor your content strategy to a specific audience and industry, align your narratives with complex sales cycles, or want to maximise the impact of your B2B marketing efforts, you've landed in the right place.
Creativity leads to Better Marketing Results
September 21, 2023 08:00 - 27 minutes - 18.8 MBIn the world of B2B marketing, content has typically and historically been dry and unengaging. Join us in this episode of riveting conversation with Ed Davis and Managing Director Stuart Jaffray from BBN partner GreenHat in Australia to explore the power of inspired visuals and compelling messaging. Discover how the right blend of education, entertainment, engagement, and inspiration can supercharge your strategy, captivate your audience, and drive business growth. For marketers, by marketer...
The Courageous Marketer
August 31, 2023 05:00 - 26 minutes - 18.4 MBBBN recently released an adaptation of our Norwegian Partner Iteo’s whitepaper, The Courageous Marketing Leader. In this episode of our podcast, we sit down with Andreas Thue, Owner and Founder of iteo, and discuss his views on what makes a courageous marketer. ACCESS OUR FEARLESS GUIDE FOR THE COURAGEOUS MARKETER
B2Brave
August 31, 2023 05:00 - 28 minutes - 19.4 MBOur guest for this episode is David Jordan, President of Bader Rutter, and we discussed with him how the B2B marketing industry needs to reimagine itself. As B2B marketers, we’ve grown over-reliant on some old habits, fallen behind on new sea changes in technology and audience behaviour, and have digressed in our belief to make an impact on the businesses we help lead. Our business is due for a rebrand. By following the data and honouring the humanity of our audiences, we can drive a renai...
The Courageous Marketing Leader
August 31, 2023 05:00 - 26 minutes - 18.4 MBBBN released an adaptation of our Norwegian Partner Iteo’s whitepaper, The Courageous Marketing Leader, this year. In this episode of our podcast, we sit down with Andreas Thue, Owner and Founder of iteo, and discuss his views on what makes a courageous marketer.
Leveraging Webinars for Effective B2B Marketing
June 20, 2023 05:00 - 32 minutes - 22.7 MBThis podcast episode emphasises the tremendous potential of webinars as a key component of B2B marketing strategies. With their ability to captivate audiences, foster connections, and generate high-quality leads, webinars have emerged as a vital tool in the modern marketer's arsenal. By incorporating webinars into their marketing efforts, businesses can stay ahead of the curve, maximize engagement, and drive meaningful business growth in the B2B landscape.
Coming to America - Part III
June 06, 2023 08:00 - 25 minutes - 17.7 MBIn this third episode of our mini-series about how to successfully bring your business to the Americas, Ed & Nikos are joined by Gordon Mackenzie, a seasoned sales and marketing professional in the Oil & Gas industry. Hailing from Scotland in the UK, Gordon has been successfully helping businesses expand and grow in the US for the last 20 years. His experience includes managing the integration of a small oilfield services company when it was acquired by one of Houston's three largest industr...
Coming to America - Part II
May 15, 2023 07:00 - 27 minutes - 18.9 MBWelcome to part two of a three-part podcast series with Ed Davis and Nikos Lemanis who are exploring the challenges and opportunities that businesses face when coming to America to expand. In this episode, among other things, we discuss the importance of planning, having enough budget and resources and how to avoid the pitfalls of moving to such a vast and diverse market like the Americas. So grab your coffee, and join us again as we explore the exciting world of transatlantic business.
A B2B Digital Marketer’s Take on the 'New Bing'
May 09, 2023 03:00 - 17 minutes - 12.1 MBIn this episode of BBNmixtape, Annette chats with Andrew Humphrey from BBN partner TricomB2B about his experience with The New Bing, Microsoft's revamped search engine that has received mixed reviews since its beta release. While The New Bing promised a more personalised and intuitive search experience, some users have reported several issues that have made their search experience frustrating and ineffective. Join us as we discuss if the New Bing really is as bad as some make it out to be,...
Navigating B2B Marketing in the Windy City: Insights for Ignite USA
May 01, 2023 21:00 - 37 minutes - 25.8 MBIn this podcast, we'll be gathering some pre-event insights from B2B Marketing's Editor-in-Chief, Joel Harrison, who will be hosting their Ignite USA event in the bustling city of Chicago, where industry experts and thought leaders will gather in May to share their knowledge, expertise and innovativeness in B2B marketing. Listen to our fun bonus tips at the end of the podcast for the best places to visit in Chicago while you attend the event!
Coming to America - Part I
April 25, 2023 01:00 - 26 minutes - 17.9 MBIn today's episode, Ed Davis and Nikos Lemanis will explore the challenges and opportunities companies face when doing business in America. We'll dive into the cultural and regulatory differences between the two regions and share insights on navigating them. In a later episode, we'll also hear from a successful European business leader who has moved across the pond and learn about their experiences, lessons, and key takeaways. So please sit back, grab your coffee, and join us as we explore t...
Marketing Automation Platforms Vs Funnel Software
April 11, 2023 12:00 - 26 minutes - 18.1 MBWelcome to this episode where we discuss Marketing Automation platforms and Sales funnel software with expert Andy Penkalski from BBN partner Bader Rutter. While Marketing Automation platforms automate marketing tasks like email marketing and social media management, Sales funnel software helps track leads and optimise the sales process. Signs that your business needs both include inconsistent lead generation and difficulty tracking leads. When selecting a tool, consider features, compatibil...
Battle of the Social Media Channels
March 21, 2023 11:00 - 24 minutes - 16.7 MBBeing on social media is important, but you don’t have to be on every platform. Figure out where YOUR audience is. When someone Googles your business name, your organic social media presence will appear on the first page, so organic social media is important for your brand. In this episode, Josh McGee from BBN partner TricomB2B answers questions like what platform should B2B marketers put the most time and effort into? What platforms pose a challenge to B2B marketers? And why is it importa...
Networking - Tips and tricks to improve and network like a pro
January 10, 2023 10:00 - 28 minutes - 19.8 MBOur guest today is a professional and deliberate networker who knows a thing or two about creating and nurturing authentic business relationships. In today's world, networking is a necessity. It can help nurture leads which develop into lucrative business opportunities. But, for many of us, it's not easy. In fact, it can be extremely daunting, especially for introverts. Jennifer Valencia, a tax consultant from Houston, Texas, shares some tips and best practices in overcoming fears and inhibi...
The Content Machine: How much is enough?
November 23, 2022 11:00 - 33 minutes - 23.1 MBIn this first face-to-face recorded episode, Ed Davis chats with Chris Eifert from TricomB2B, a BBN partner agency based in the US. After participating in a client event hosted by the agency, Ed and Chris discuss the event's highlights around long-term brand and marketing effectiveness, sustainability and the ongoing debate around how much content businesses need to produce to be effective and differentiating. Enjoy!
Seek and you shall find: The search for perfect SEO
September 20, 2022 05:00 - 27 minutes - 18.6 MBIt's official! Google is pretty clever at filtering out poor content. That's great news for us and businesses that want to improve their Google search rankings by delivering content their customers want. It is terrible news for those who try and 'cheat the system' with AI-generated content and still try to hide 'invisible' keywords on their pages. Join us on this episode to learn some great tips on making SEO work for you from our SEO expert today, Dave Robinson.
The Bold and the Plentiful: B2B media amplification tactics previously reserved for B2C
September 06, 2022 05:00 - 33 minutes - 23.1 MBIn the next 30 minutes, Zoe Elmore, Head of Media at BBN London, will share her two cents on why there has never been a better time for B2B marketers & brands to be bold with their data, media and amplification strategy. We'll discuss how COVID has affected media consumption and how the media landscape has evolved to tip the scales toward focusing on tactics that have typically only been employed by B2C brands.
The Big Picture of B2B Marketing
July 19, 2022 07:00 - 31 minutes - 21.4 MBIn this episode of BBN Mixtape, we elevate our conversation and look at some macro events affecting the marketing industry. From discussing the consolidation happening among agencies, the shift in agency working practices, or how short-term, tactical execution continues to dominate long-term, strategic approaches, we dive into what agencies are getting right and where we can improve.
A Brand Story: Ascending to new heights!
June 28, 2022 11:00 - 41 minutes - 28.5 MBNearly ten years ago, the head of HR from a little-known petrochemicals business contacted BBN Partner Fifth Ring for support in evolving their brand. Little did anyone know at the time that both client and agency would learn a lot about each other, and how brands can be built and endure. This podcast explores the assignment from both sides of the table including the considerations by the client in selecting an agency, how the agency reconciled the multitude of challenges the client presente...
Being authentic in B2B marketing
May 24, 2022 08:00 - 43 minutes - 29.6 MBBe yourself, bring your real self…mottos that rule today’s roost. But the journey to authenticity is often complex and fraught. What does it mean to be authentic? What would it take to to translate it from top-level leadership all the way down to front desk operations? What does it take to understand why we do what we do? We explore these questions and more in understanding experiential authentic leadership with Dr Pauline Serice, founder of Dr Pauline Serice & Associates.
The proof is in the analytics
May 10, 2022 08:00 - 42 minutes - 29 MBAnalytics has typically been too slow to be operationally relevant to making business decisions. In this conversation with Mark Stouse, CEO of Proof Data Corporation, we discuss the advancements in marketing analytics that make it possible to avoid the tyranny of intuition and cooked data, and establish analytics as an inseparable coach and bodyguard to helping achieve desired business outcomes.
Finally, some agenda-free B2B marketing research
April 26, 2022 08:00 - 33 minutes - 23 MBWe delve into a much anticipated B2B Marketing Research Report 2022 that involved a record number of organisations from across the globe, including BBN and Australian partner Green Hat, sharing their plans and perceptions for the year ahead. Shorn of an agenda, unlike vendor-sponsored narratives, this is a handy statistically-relevant, data-rich study to set marketing compasses by. Listen to get the gist and download the full report here
True Tales: Widening revenue pipelines with the right brand and content strategy
April 12, 2022 08:00 - 36 minutes - 25.3 MBTM ONE, the enterprise arm of Malaysia's leading telco demonstrates how their brand and content strategies are helping to generate year-on-year growth in marketing-attributed revenue, along with uplifting their brand association as a trusted partner for digital transformation.
Face the Future - Tackling three key challenges of the B2B marketer
March 22, 2022 08:00 - 40 minutes - 27.6 MBJoin Joel Harrison, Editor in Chief at B2B Marketing as he chats with BBN's Face of The Future event keynote speakers about the key challenges at the core of the B2B marketing industry dilemma: brand building, putting strategy before tactics and fostering a mindest to create the right culture. This is a recording made immediately after the event when Joel got together with our speakers to chat more candidly about the topic and themes they presented in their event sessions.
Who will want to work for you - Why employer branding is vital
February 22, 2022 08:00 - 17 minutes - 12.2 MBFace it, it's a job seeker's market. Your company's reputation is as vital a consideration as your brand perception. But the former is neglected for the most part, often by the best in the business. Together with Carola Hecker, Client Services Director at wob AG, we unpack the essentials of implementing an employer branding strategy.
Brand Strategy - the forgotten hero?
February 08, 2022 08:00 - 23 minutes - 16.1 MBOnce upon a time, the brand ruled. Now, obsessed with performance marketing, B2B appears to have consigned brand marketing to the backseat. Is this wise? Richard Parsons, Founder and Managing Director of True, helps unearth the ramifications of such “sole-priority” approaches and nudges us towards restoring brand to its rightful status in the marketing pantheon.
Living, Breathing, Leading with Brand for B2B Marketing
January 25, 2022 08:00 - 25 minutes - 17.4 MBYou are often equated to the brands you create because it evokes gut feelings that may (or may not) be unfairly be associated with your business. Its incumbent upon you therefore to manage it with active leadership involvement. Together with Peter Lyall, Group Director Strategy at Fifth Ring, we discuss how to carve out a brand strategy that will hold strong and guide your business as it navigates uncertain times.
Is data-driven marketing a mirage?
December 14, 2021 08:00 - 23 minutes - 15.8 MBDigital marketing promises a lot: eliminate wasteful advertising, enable finetuned measurements, marketing nirvana. Yet, it is faltering on many fronts. What's going wrong? Marco Luciano, Board Member at wob AG helps us delineate the landscape and set data-driven marketing back on track.
Melt hearts, blow minds — Can B2B get creative right?
November 23, 2021 08:00 - 19 minutes - 13.1 MBB2B marketing campaigns rarely elicit the awe and frenzy of their B2C cousins. Creativity often gets hustled out by data, martech and metrics. In this episode, we explore the role of creativity in B2B marketing withour guest Ned Brown, Chief Creative Officer at Bader Rutter.
Searching for gold - SEO essentials for being found by those who matter
November 09, 2021 08:00 - 25 minutes - 17.6 MBAt a time of always-on marketing, organic visibility can never be discounted. But being found by those who need you at the right stage in their buying process? That is an art that also needs the guiding hand of strategy. Together with our guest, Svenja Volk from WOB Germany, we demystify the (dark) art of B2B SEO.
The twain shall meet — Why brand matters to performance marketing
October 26, 2021 08:00 - 20 minutes - 14.1 MBBrand marketers and performance marketers often work at cross-purposes or worse, cross swords. Our guest, Rodger Jones, brand strategy director at Bader Rutter, reminds the performance marketers among us about the relevance and importance of brand strategy.
It takes two to tango — Making channel partnerships work
October 12, 2021 08:00 - 20 minutes - 13.9 MBSelling through partners and distributors is a proven model of growing the business for B2B companies. Together with our guest Dr. Marcelo Castro - Founder & CEO of MarketLogic, we explore what it takes to devise and operationalise campaigns that keep channel partners active and productive.
Know ’em inside out — Enliven Account-based Marketing with Research and Insights
September 28, 2021 08:00 - 22 minutes - 15.5 MBWith marketing budgets slashed, and trade shows and exhibitions frozen in a post-pandemic world, focused marketing efforts like ABM rule the day. Our guest, Prajwal Gadtaula, Founder & CEO at Business Brainz, shares how customised, in-depth desk research reports can help marketers get the best out of their ABM efforts.
Do more with less — Opportunities blossom with Account-based Marketing
September 10, 2021 09:00 - 27 minutes - 19.3 MBOver 95% of marketing-generated leads in B2B never yield sales results - a failure rate that is unlikely to be tolerated in an era of diminishing marketing budgets. We hear from Andrew Haussegger, co-founder and CEO of Green Hat, why ABM is the only way forward to garner new leads and retain existing clients.