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Interview with Latané Conant, CRO of 6sense
BBNmixtape
English - March 07, 2024 12:00 - 31 minutes - 21.5 MB - ★★★★★ - 2 ratingsMarketing Business b2b marketing b2b marketing brand marketing content marketing account based marketing partner marketing account-based marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Spotlight Strategies: Mastering Media Attention in B2B Marketing
In this episode of BBN Mixtape, Andrew Haussegger of Green Hat interviews Latané Conant, CRO of 6sense. They cover a wide range of topics including the current state of the marketing industry and the challenges and opportunities that lie ahead and the impact of AI on marketing. Latané also shares insights on budget allocation, the role of the CRO, and the application of marketing strategies to post-sale activities.