Why eCommerce and social commerce should work together in 2022
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English - April 11, 2022 17:44 - 10 minutes - 9.81 MBMarketing Business Entrepreneurship brands creator economy creator marketing dtc ecommerce influencer marketing marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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The pandemic boosted the use of social media and online shopping: people were stuck at home and spent a lot of time endlessly scrolling. Along with that, social commerce exploded, too.
Quick definition: Social commerce is when brands let customers complete their online purchases using social media platforms instead of only offering purchases via an ecommerce website. Social commerce grew so much that eMarketer nearly doubled its original 2020 forecast for social commerce growth: bumping it from 19.8% up to 37.9%.
So how exactly can brands adapt to this shift in behavior? By integrating their existing ecommerce operations with social commerce.